A collection of quirky product observations, everyday design questions, and unconventional takes on how people interact with technology, systems, and the world around them.
[Deck]
Healthy Streaks is a product design case study that reimagines streak mechanics to encourage long-term habits without creating anxiety, guilt, or low-quality engagement. Drawing on behavioral psychology and real-world product examples, the project proposes a more resilient framework built around grace days, streak shields, weekly rhythm scoring, and recovery mechanisms. The goal is to shift streaks from a pressure-driven retention tool to a system that supports sustainable user behavior and meaningful engagement.
[Deck]
A product teardown examining the design trade-offs behind WhatsApp's message deletion feature, exploring how the platform balances user privacy, conversational integrity, trust, and abuse prevention.
[Deck]
A case study exploring how an uncurated library of recommendations on Netflix leads to choice overload, weak habit formation and bias towards popular titles. Introduced intent-recommendations solving for lack of confidence in decision making