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Class overview
This class will help you create content, keep organized and consistent and teach you the value of producing good content and understand how to read your analytics reports and use the information to your benefit.
Why you need this class
Coming up with a Social Media Schedule
Using Hashtags
Social Media Scheduling Tools
How to create content
What to write in captions
Using your analytics tools
Why you need this class:
Why you need this class:
Before you start posting sporadically here are some things to thing of before you do.
Do you know what you're going to post?
Did you figure out the tone you want to post in?
Did you figure out a Schedule? What will you post for 7 days a week?
Do you have graphics easily ready?
How will you find time to post?
You need to know these things in order to use social media to make yourself successful as an agent. We will cover these topics.
Coming up with a social media schedule
Coming up with a social media schedule
First and foremost make sure you find something to help you get organized on what you will post throughout the days. I find this social media calendar handy but of course you can use your google/Microsoft calendar as well. This is just to plan it all out think about the content you will post. You can access the Calendar here.
Why use #hashtags?
Hashtags help you create a topic on a post and assist you with getting discovered by audiences with similar interests
Hashtags can increase brand awareness (Create a hashtag for specific campaigns or for your audience to use if they decide to tag you in a post. ) For Example: #SoldbyAlexis #RealtyOneGroupNJ
Using #hashtags
Using #hashtags
Hashtags help make content discoverable in on-platform searches and, effectively, reach more people.
Hashtag basics
They always start with # but they won’t work if you use spaces, punctuation or symbols.
Make sure your accounts are public. Otherwise, the hashtagged content you write won’t be seen by any non-followers.
Don’t string too many words together. The best hashtags tend to be relatively short and easy to remember.
Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users.
Limit the number of hashtags you use. More isn’t always better. It actually looks spammy.
Always include Realty One Group Hashtags and include your own by doing some research.
Always include Realty One Group Hashtags and include your own by doing some research.
Realty One Group Frequently use Hashtags:
Realty One Group Frequently use Hashtags:
#RealtyOneGroup #RealtyOneGroupNJ #UNbrokerage #everyONEwins #coolture ONEfamily #HomeBuyingTips #HomeSellingTips #PaintTheStateGold #zOne #ONEUniversity #COOLture #OneDreamOneHomeOneLifeAtATime #Franchise #RealEstateAgents #Realtors #RealtorLife #RealEstate #HomeBuyingTips #HomeSellingTips #homesweethome #HouseHunting #RealEstateForSale #RealEstateNews #RealEstateTips #RealEstateAdvice
Here are Hashtag Resources:
Here are Hashtag Resources:
using social media scheduling tools
using social media scheduling tools
No matter what tool you use they all do pretty much the same thing and that is help you schedule and automate your posts to go out.
Some tools are free and allow you to manage up to 2-3 accounts for free then you have to pay if you want to schedule and automate more accounts. It all depends on your preference and how many platforms you want to post on. The more platforms the better. If you want to utilize more than one scheduling tool, you can do that as well.
How to create content
How to create content
There are many ways you can put together content and Realty One Group has many different marketing tools and materials that are provided within your One Login and also on the Agent Portal located on the branding site.
There are many tools and tutorials to take advantage on how to create content. The branding site has many different templates and images for you to download and use to create content. Canva is a drag and drop design tool that makes it easy to make posts and add motion graphics to your posts, it is also free to use but has a paid option to unlock more features.
What to write in your captions
What to write in your captions
Adjectives: "Beautiful Single Family Home"
Facts: "Location, Price, address"
CTA: Contact the Agent for more details
The best thing to keep in mind with captions is to not overthink things and keep it short and sweet.
Make sure that:
Everything you write is factual
The information and message is clear
Add adjectives to describe your posts (see example)
Make sure you include a call to action (CTA) in your post. (Every post should drive a purpose)
Using your analytics tools
Using your analytics tools
Analytics is an important tool for any marketing campaign and would be no different with social media.
Analytics can tell you more about your audience, about your posts and which posts are driving more traffic. This can help you determine if you need to change up your strategy up and what you should focus more on when you post.
Where are my analytics?
Where are my analytics?
If you have your pages set as a business there will always be free analytics metrics available to you within all your social media apps. If you are using a social media management tool the software will provide metrics and analytics for you. There are several apps that have metrics available in the app itself so I included tutorials on where to find those on the resources page.
What Social Media Metrics usually tell you:
What Social Media Metrics usually tell you:
Page Likes/ Followers/Subscribers (These are people that are following your social channels where you show up in their news feeds and/or notifications.
Post Reach/Impressions: How many people have actually seen your posts
Post Engagement: How many people have stopped to read, like, watch or comment on your post.
Clicks: If you included a link, how many clicked
Saves: If there is an option to book mark or save, how many did so.
Shares: How many shared your content with others
Follower activity: When your followers are most active (This helps you determine what times to schedule your posts)
sign up for my next class.
sign up for my next class.
Improve your Social media Presence
Improve your Social media Presence
Create a Strategy.
Content you should post
Tips to Keep in mind
Thinking of content & Scheduling Ahead
Know your platforms
Easy Tools to use
Additional Resources
Page updated
Google Sites
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