HOW TO SET UP A GOOGLE ADWORDS ADVERTISEMENT THROUGH GOOGLE MY BUSINESS

1. Search Campaign:

It shows ads in Google Search Engine Results Page (SERP), whenever a user searches for relevant keywords of your site for any product or service. It increases your site traffic, leads and conversions.

Mainly used to find potential customers with the right set of target keywords. Here ads will be visible to people whenever they are searching for any product or service.

2. Display Campaign:

These ads appear on Google display network. It is also called banner ads. Display ads can appear in many different sizes and formats on different websites. Mainly used for brand awareness.

Display ads are visible on the Articles, videos and websites while browsing. In this you have a targeting option. Select different topics, demographics, different audiences etc.

Display ads are mainly used to create brand awareness.

3. Search with Display opt-In:

These campaigns display your ad in both search and display networks. It shows text ads on search engine results pages and also shows relevant websites on display networks.

It has 2 advantages: reaching potential customers and at the same time used to create brand awareness.

4.Video Campaign:

Video campaigns allow your ads to display on Google video partner platforms like YouTube etc.

Ex- skippable ads, Non-skippable ads, Discovery ads, Bumper ads etc.

Video campaigns are used for better reach and engagement.

5. Shopping Campaign:

It gives detailed information about your product to users and displays your product image, price, brand etc for more clicks and conversions.

Shopping campaigns help local stores to drive more traffic to their website. Shopping ads appear on search engine results pages and other Google search sites.

6. Universal App Campaign:

It is used to promote your mobile apps. It promotes your apps across search, display and video networks.

With app campaigns your ads and bids are adjusted automatically to get more app downloads.

Here ad requires text, starting bid, budget, language settings and geographic location to your ad.

It checks the different combinations and displays the best performing one.

Types of Keywords in Google Ads

1. Broad Match: It increases your reach by triggering the ad even if it contains misspellings, singular or plural forms, synonyms.

It is used to reach a large number of audiences. Large number of people search for broad matches because of their nature.

Broad match keywords are the most used type by users whenever searching on Google for a part keywords.

2. Broad Match Modifier + : You have to add + sign before the keyword. It represents that the keyword should be a part of the search query.

This modifier allows your keyword to match with a wide range of probable keywords.

3. Phrase Match “ “: Ad appears when a user searches exact targeted phrases or with close variations.

Phrase matches are more chosen than broad match keywords but less when it comes to exact match. This keyword is widely used to get more traffic to your website.

4. Exact Match ( ): These appear when the user searches for exact search queries. These are exactly opposite to broad match keywords.

Close variants of exact match keywords help you to connect with people who are looking for your business.

By using exact matches your ads appear when the meaning of user search matches the meaning of your keyword.

5. Negative Keywords – : It prevents displaying your ads whenever users search for specific keywords.

Negative keywords are special keywords that are included in the list of keywords which are used to filter out the unwanted visitor traffic you might get, hence the ads are invisible for the users who are searching for specific keywords

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