Class overview

This class will help you improve your social media presence and assist you in developing a strategy when marketing yourself on social media.

• Create a Strategy.

• Content you should post

• Tips to Keep in mind

• Thinking of content & Scheduling Ahead

• Know your platforms

• Easy Tools to use

• Additional Resources

• Next Classes

A successful marketing strategy doesn’t happen on its own. You can get amazing results from social media, but you need to plan it out. Take some time to consider:

• What you want to be known for. Be unique, find your voice and persona on social media that will set you apart from most realtors.

• Who your audience is (and isn’t). Determine who you want to target to ensure it will be a lead that will convert into a sale.

• Where your audience spends time (Facebook vs Instagram vs LinkedIn vs Twitter) [For example: If you want to focus on commercial properties, you should spend more time on LinkedIn where you can target business owners. If you want to focus on selling residential properties then focus on posting on Facebook and Instagram to target someone looking to buy a home. )

• How to use each platform. Learn how to use each platform, their capabilities and take advantage of AUTOMATION! Plan and Schedule.

• Figure out what to post on which platforms

This will make it easy for you to keep your content interesting and light-hearted, and build your authority and niche. By defining your brand and planning out content from the beginning, you’ll be able to post more effectively and more consistently with less stress.

Canva: Graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app includes templates for users to use. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality. (Free with Premium options)

Facebook Creative Studio: Brings together all the tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts. It also helps you take advantage of new features and monetization opportunities when they become available. (Free for Facebook Users)

Buffer: Software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community (Free and Premium options)

One Design: Powered by xpressdocs offering agents, affiliate owners and affiliate staff the freedom and flexibility to choose from multiple design templates, customize the content to each individual and order print on demand or Social media posts. (Free for ROG Agents)