Recruiting Resources

3 Main Factors of Recruiting:

STRUCTURE:

Something your team will have to know exactly what they need to do.

STRATEGY:

Will consist of a group of different tasks and ideas that gear towards the same common goal and interest.

SYSTEM:

Tools & daily tasks that will help aid your recruiting efforts.

Ways to Recruit

• • • • Your website: Your website should be fully optimized and have a recruiting landing page with a lead capturing form. Your landing page should have information about the company, the tools, the commission structure and about the growth, with video, agent testimonials and other marketing materials.

      • Please see the one located at www.ROGNJ.COM/becomeanagent

      • Utilize Social Media: Extend your company’s reach beyond your website or word of mouth. Use content provided or hire a content creator.

      • Reach out to trade schools & local universities. Some community colleges and trade schools are often fine with brokerages coming to host a career day or leave marketing materials on their bulletin boards.

      • Referral program for existing agents. There are incentives available to agents and you can make sure your new agents know of these incentives so they will be enticed to bring their colleagues to your office.

      • Hosting events. Hosting events and community outreach will help the recruiting process and make your brand more locally well known and will attract local agents.In most industries people get excited about working for a company that they’re familiar with.

      • Host recruiting Events: Virtual and In Office. You can also be a part of career fairs or hiring events.

      • Post job ads on Linked In, Indeed, Real Estate Groups and forums.

        • There are two types of new agents: pre licensed and in-school. Pre Licensed are people who are interested in getting their real estate license in the future.

        • In-school are people who are currently in real estate school or who have recently graduated and are interviewing brokerages.

        • Collect pre licensed and in-school leads by placing ads in employment websites like Indeed, Career Builder, and Craigslist. Your ad will read something like:

Make sure you mention:

• 100% Commission model

• The tools and tech.

• The support

• The classes

• The growth model.

Helpful Articles & Tips:

• https://theclose.com/recruiting-real-estate-agents/

• https://www.paperlesspipeline.com/blog/recruiting-real-estate-agents

• https://www.tomferry.com/wp-content/uploads/2014/04/RecruitingScripts_Booklet.pdf

• https://www.youtube.com/watch?v=XpnQUnuleMo Recruiting real estate agents (for teams and brokers)

• Eventbrite

• Facebook Events