Open houses are extremely important to do when you have a new listing. It is also a great opportunity for building your client network. If you are new or seasoned agent shadowing or hosting another agent's open house is also beneficial to you.
Not only are you learning how to stage and prepare an open house from another agent but you also have the opportunity to meet with potential clients.
Prepare for your open house. You definitely need open house signs that are branded to you as an agent. You can order some at the Realty One Group NJ Store.
Make sure we know about your open house. Tell the office! Submit your open house on our website so we can share it on our channels. Download templates from our marketing resources page. There is also a training on how to create these images using canva.
Printing flyers and make sure you hand them out or leave them with local businesses in the area of your open house will be very helpful to drive traffic to your event.
If you are a new real estate agent, you should be holding at least 1 open house per week.
If you are experienced and open houses are part of your streams of business, then you should be aiming for 1 open house per week.
If open houses are not part of your business plan, it’s still recommended to host them monthly.
The number of open houses you should host as a real estate agent depends on the amount of production that you want to get from open houses.
Pro Tips: If you are trying to strategically line up open houses, do them in conjunction with a new listing or price reduction.
If you have good open house skills, you can count on selling a home every 6-8 open houses* you host. This doesn’t mean that every 6 open houses you will automatically sell a house. It could be that it takes 12-16 open houses to meet a group that both buys and sells. (READ MORE)