Baby Monitor Market Size & Forecast
The baby monitor market is steadily growing due to several contributing factors, such as the increasing focus on better parental involvement, rising awareness about infant safety, and the growing preference for connected smart home devices. The e-commerce boom and the integration of health monitoring features in baby monitors are also expected to drive market expansion. However, the high price of advanced baby monitors remains a challenge that may limit their adoption, especially in cost-sensitive regions.
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Key Findings
· By Product Type: In 2024, video baby monitors are expected to dominate the baby monitor market.
· By Connectivity: The wireless segment is projected to lead the market in 2024.
· By Distribution Channel: The offline segment is anticipated to hold the largest share in 2024.
· By Geography: North America is forecasted to dominate the baby monitor market in 2024.
Baby Monitor Market Drivers
Increasing Awareness of Baby Safety
The safety of infants and toddlers has become a top concern for parents, but household accidents continue to be a common issue. A survey by SafeHome.org involving 1,005 American adults with children under ten revealed that nearly 60% of these children had experienced household injuries—55% of which were considered preventable with better childproofing. Surprisingly, even supposedly safe environments like children's bedrooms have resulted in nearly 200,000 emergency visits annually, mostly from bedding-related injuries.
Baby monitors are becoming indispensable tools in preventing such incidents. These devices offer real-time video, audio, and movement tracking, allowing parents to act swiftly when potential risks arise. This is especially vital in a world where parents often balance demanding schedules and need reassurance about their child's safety. As awareness around infant safety grows and healthcare becomes more preventive, compact and non-invasive sensor innovations further contribute to the market’s expansion.
Baby Monitor Market Trends
Increasing Demand for Video-based Monitors
There has been a notable increase in the demand for video-based baby monitors, as parents look for comprehensive ways to monitor their children. These monitors provide real-time visuals, enabling parents to track a child’s movement, detect unsafe behavior (like climbing out of the crib), and observe signs of distress or illness. Features such as motion detection, two-way audio, and night vision give parents added peace of mind.
For example, if a baby rolls into a dangerous sleeping position, the monitor can alert the caregiver immediately, helping prevent risks like sudden infant death syndrome (SIDS) or suffocation. These monitors also prove useful for working parents who can’t be physically present but still want to keep an eye on their children remotely. With technological upgrades including HD cameras, AI-based monitoring, and app integration, the shift toward video monitoring continues to gain traction.
Baby Monitor Market Opportunities
Integration of Health Monitoring Features
One of the most promising opportunities lies in integrating health tracking features into baby monitors. Parents often struggle to identify early signs of health issues such as fever, irregular breathing, or poor sleep. Modern baby monitors equipped with wearable sensors are stepping in to solve this problem. These devices can track vital signs like heart rate, oxygen saturation, temperature, and sleep patterns. Data from ankle bands or chest straps is transmitted to smartphones or other devices, enabling real-time updates.
These advanced features allow for early detection of irregularities, helping parents act before minor issues escalate into serious health problems. For instance, sleep tracking can help identify disturbances and assist in creating better sleep routines. Such technologies are also widely used in neonatal intensive care units (NICUs) for continuous monitoring of preterm infants. The combination of wearable tech, increased health awareness, and the demand for preventive care continues to open doors for market growth.
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Baby Monitor Market Analysis: Top Market Opportunity
By Product Type: Video Baby Monitors Expected to Dominate in 2024
The baby monitor market is segmented into audio monitors, video monitors, movement monitors, vital sign monitors, and smart monitors. Among these, video baby monitors are expected to lead the market in 2024. These devices are equipped with cameras and connected to either a display unit or a mobile app, allowing parents to see live footage of their baby.
This segment’s dominance is due to rising parental preference for visual monitoring to ensure their baby’s safety. Other contributing factors include the adoption of smart tech like HD cameras and night vision, availability of additional features like temperature sensors and two-way communication, and growing awareness of the benefits video monitors offer compared to basic audio devices.
On the other hand, smart baby monitors are projected to grow at the highest CAGR from 2024 to 2031. These monitors include advanced capabilities like AI-driven insights, sleep analytics, and app-based real-time notifications. The demand for IoT-enabled solutions and the increasing popularity of wearable baby monitors that track vital signs such as oxygen levels and heart rate are helping to push this segment forward. As tech-savvy millennial parents seek convenience and real-time updates, this segment is likely to see strong adoption in the coming years.
Geographical Analysis
North America Dominates the Baby Monitor Market in 2024
In 2024, North America is projected to hold the largest share of the baby monitor market. This dominance is largely due to the high adoption of advanced monitoring solutions, strong presence of leading manufacturers, and increased reliance on tech-driven parenting. Parents in the region are also more likely to invest in baby monitors that offer sophisticated features like AI alerts, real-time streaming, and health tracking.
Additionally, rising awareness of child safety and widespread acceptance of baby monitoring tools contribute to the market’s growth. A robust product pipeline, coupled with strong marketing by North American companies, supports the segment’s leadership in the global space.
Meanwhile, the Asia-Pacific region is expected to grow at the fastest pace during the forecast period. Rapid urbanization, the rise in dual-income households, and expanding online retail infrastructure across China, India, and Southeast Asian countries are major growth drivers. Awareness about hygiene and safety is also growing among the region’s middle-class population. Furthermore, government-led parenting and child safety programs in several APAC countries are fueling demand. Local and international companies alike are seizing this momentum to establish a strong foothold in the region.
Key Companies
The report offers a detailed competitive landscape based on strategic initiatives taken by key players from 2021 to 2024. These initiatives include new product launches, partnerships, and expansions. Leading companies in the global baby monitor market include:
· Samsung Electronics Co. Ltd. (South Korea)
· Summer Infant, Inc. (U.S.)
· Angelcare Monitors, Inc. (Canada)
· VTech Communications Inc. (China)
· LOREX Technology, Inc. (Canada)
· Dorel Industries, Inc. (Canada)
· Motorola, Inc. (U.S.)
· iBaby Labs, Inc. (U.S.)
· NETGEAR, Inc. (U.S.)
· Safety 1st (U.S.)
· Lenovo Group Limited (China)
· Arlo Technologies, Inc. (U.S.)
· Haier Group (China)
· Infant Optics (U.S.)
· Koninklijke Philips N.V. (Netherlands)
· Kids 2, Inc. (Summer Infant, Inc.) (U.S.)
· Anker Technology (UK) Limited (China)
· Hangzhou Hikvision Digital Technology Co., Ltd. (EZVIZ) (China)
Baby Monitor Industry Overview: Latest Developments
· February 2024: Maxi-Cosi (U.S.) launched the See Pro 360-degree baby monitor, featuring AI-based cry assist to help interpret baby sounds.
· November 2023: Masimo (U.S.) introduced the Stork Home system, offering non-invasive health data including oxygen, pulse, and temperature tracking.
· October 2022: Bonoch (China) developed a dual-camera video baby monitor with a 7-inch split-screen display for monitoring multiple angles.
· September 2022: EZVIZ (China) released the palm-sized, AI-powered Baby Monitor 1, designed for flexible placement in baby rooms.
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