Activewear Market Size & Forecast
The activewear market continues to expand rapidly, propelled by an increasing global focus on fitness, wellness, and healthy lifestyles. This growth is further supported by the surge in women’s participation in sports and outdoor activities, as well as advancements in textile and fabric technologies. From young adults to the elderly, there’s growing enthusiasm for athletic activities and self-care, generating strong demand for apparel that blends performance with everyday comfort. Technological integration in activewear, along with ongoing innovation in materials and design, is also unlocking fresh opportunities for manufacturers, retailers, and other stakeholders in the market.
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Key Findings in the Activewear Market
· By End User: In 2025, the women segment is expected to lead the activewear market, reflecting the increasing interest among women in sports, fitness, and athleisure fashion.
· By Sales Channel: The online segment is projected to dominate in 2025, underlining the convenience and variety offered by e-commerce platforms.
· By Material: Synthetic materials are forecasted to hold the largest share in 2025, driven by their superior performance characteristics.
· By Geography: North America is anticipated to be the leading regional market in 2025.
Activewear Market Drivers
Increased Shift Towards Health and Wellness
Globally, consumers are becoming more health-conscious, prioritizing wellness and adopting active lifestyles. This transformation in consumer mindset is leading to greater engagement in regular physical activity, yoga, mindfulness, and better nutrition. As people integrate fitness into their daily lives, the demand for functional, stylish, and comfortable activewear is growing at a rapid pace.
The wellness trend extends beyond physical fitness, encompassing mental health awareness and sustainable living practices. Activewear has found a crucial place in this health-oriented lifestyle as it enables individuals to stay active while feeling confident and comfortable. Whether for high-intensity training or casual wear, activewear supports a broad spectrum of wellness-driven activities. As these habits continue to evolve, the market for activewear is expected to grow significantly through 2032.
Activewear Market Trends
Sustainability and Eco-Friendly Activewear
As environmental concerns become central to consumer decision-making, sustainability has emerged as a powerful trend in the activewear market. Brands are focusing on using eco-friendly materials such as recycled polyester, organic cotton, and biodegradable fabrics. Consumers are increasingly aware of the environmental impact of their purchases and are seeking products that reflect their values.
This shift has led to numerous innovations in both product design and supply chain practices. Ethical sourcing, reduced water consumption, and waste minimization are being incorporated into manufacturing strategies. Several companies have already launched sustainable collections to appeal to eco-conscious consumers.
In December 2024, VeroWear LLC (Italy) introduced a new sportswear brand aimed at merging innovation with sustainability, creating performance-oriented products aligned with environmental values.
In June 2024, Good Indian (India) debuted a monsoon-friendly sustainable activewear line featuring quick-drying, durable materials.
These examples reflect the growing momentum around sustainable fashion within the activewear segment, highlighting how brands are responding to shifting consumer priorities.
Activewear Market Analysis: Top Market Opportunity
The Synthetic Segment is Expected to Dominate the Activewear Market in 2025
Based on material, the market is divided into synthetic and natural fibers. In 2025, synthetic activewear is forecasted to hold the largest share of the global market. Synthetic fabrics—such as polyester, spandex, nylon, and polyamide—are favored for their durability, moisture-wicking properties, elasticity, and ability to retain shape during strenuous activities. Their lightweight structure, breathability, and resistance to environmental wear and tear make them ideal for both casual wear and performance gear.
Another key factor behind the rise of synthetic materials is the ability to incorporate specialized features, including anti-odor treatments, UV protection, and thermal regulation, making them highly versatile for different climates and sports conditions. Because of these advantages, the synthetic segment is not only dominating the current market but is also expected to grow at the highest CAGR from 2025 to 2032.
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Geographical Analysis
North America Dominates the Activewear Market in 2025
North America is expected to hold more than 38% of the global market share in 2025. The region’s dominance stems from multiple factors, including widespread adoption of active lifestyles, a well-developed retail infrastructure, strong brand presence, and a tech-savvy population that embraces new innovations in fitness wear. Technological integration, shifting fashion trends, and the rise of athleisure as a preferred style for everyday use have further contributed to market growth.
On the other hand, Asia-Pacific is projected to grow at the highest CAGR of 8.2% during the forecast period. The region’s growth is driven by rising disposable income, expanding middle-class populations, and cultural shifts toward health and well-being. Consumers in countries such as India, China, and Indonesia are increasingly adopting fitness-oriented lifestyles. There is also growing interest in activewear for daily use beyond exercise, emphasizing comfort, performance, and adaptability. Brands that cater to these evolving demands with innovative, functional, and fashionable products are poised to succeed in the Asia-Pacific market.
Key Companies
The global activewear market is highly competitive, with both established players and emerging brands leveraging innovation, partnerships, and brand positioning to capture market share. Key companies profiled include:
· Adidas AG (Germany)
· ASICS Corporation (Japan)
· ASOA PLC (U.K.)
· Champion (U.S.)
· Columbia Sportswear Company (U.S.)
· FILA Holdings Corp. (South Korea)
· Gymshark (U.K.)
· Lululemon Athletica Inc. (Canada)
· New Balance (U.S.)
· NIKE, Inc. (U.S.)
· PUMA SE (Germany)
· Skechers (U.S.)
· Squat Wolf (UAE)
· Under Armour Inc. (U.S.)
· VF Corporation (U.S.)
These brands have actively pursued strategic initiatives over the last three years, including collaborations, e-commerce expansion, and the introduction of sustainable product lines.
Activewear Industry Overview: Latest Developments from Key Industry Players
In August 2025, Primark (Ireland) partnered with Kappa (Italy) to launch a 30-piece activewear collection. The range, featuring seamless sets, hoodies, and accessories, is designed for both casual wear and sports performance.
In March 2025, former Levi Strauss & Co. executive and ex-gymnast Jennifer Sey launched XX-XY Athletics, a direct-to-consumer athletic wear brand targeting modern, active consumers.
In September 2024, Campus Activewear (India) introduced Air Turbo technology through its Nitroboost footwear range, becoming a pioneer in sports footwear technology tailored for Indian customers.
In May 2024, Indian entrepreneurs Rushad Wadia and Avneesh Gadgil launched Good Indian, a lifestyle-focused activewear brand for both men and women, supported by a dedicated e-commerce platform.
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