The Men's Underwear Market is experiencing significant growth, driven by increasing consumer awareness of personal hygiene, comfort, and the rising demand for premium and sustainable products.
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Market Overview:
· Market Size and Growth: In 2024, the global men's underwear market was valued at approximately USD 39.1 billion. It is projected to reach USD 71.2 billion by 2035, exhibiting a compound annual growth rate (CAGR) of around 5.6% from 2025 to 2035.
Key Market Drivers:
· Rising Hygiene and Comfort Awareness: Men are increasingly prioritizing personal hygiene and comfort, leading to a higher demand for quality underwear. This shift is encouraging brands to offer products made from soft, breathable, and durable materials.
· E-commerce Expansion: The proliferation of online shopping platforms has made it easier for consumers to access a wide variety of underwear styles and brands, boosting market growth.
· Sustainability Trends: There is a growing consumer preference for eco-friendly underwear options, prompting manufacturers to use sustainable materials like organic cotton and bamboo fibers.
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Regional Insights:
· North America: This region dominates the market, contributing approximately 35% to the total revenue in 2024. Factors such as high disposable income and a strong preference for branded and sustainable underwear drive this dominance.
· Asia-Pacific: The fastest-growing region, with a CAGR of 7.2% from 2025 to 2030, attributed to a rising middle-class population and increased disposable income.
Product Segmentation:
· By Type: The market includes briefs, boxers, trunks, and boxer briefs. Boxer briefs are gaining popularity due to their style and versatility, attracting consumers seeking both function and fashion.
· By Fabric: Cotton remains the dominant material, accounting for over 45% of the market share in 2024. Blends like modal and microfiber are also gaining traction due to their comfort and durability.
Key Players:
Prominent companies in the men's underwear market include:
· Calvin Klein Inc.
· Hanesbrands Inc.
· Jockey International Inc.
· Fruit of the Loom, Inc.
· Adidas AG
· Nike, Inc.
· PVH Corp.
· Puma SE
Challenges:
· Economic Pressures: Rising cost-of-living pressures are leading consumers to opt for more affordable underwear options, impacting sales of premium brands.
· Market Saturation: The presence of numerous brands and products increases competition, making it challenging for new entrants to establish a foothold.
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