Understanding the Growth of the Air Fryer Market
The air fryer market is experiencing substantial growth, driven by a combination of lifestyle changes and rising health awareness among consumers. As more individuals prioritize quick, easy, and health-conscious meals, the demand for appliances that offer healthier alternatives to traditional frying has soared. One such innovation is the air fryer, which uses minimal to no oil to prepare crispy, delicious food. The convenience, speed, and perceived health benefits have made air fryers a staple in many modern kitchens. Alongside the desire for healthier food, product innovation and expanding markets across developing regions are creating ample opportunities for companies in this space.
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Key Findings in the Air Fryer Market
The market segmentation reveals a clear preference for certain product features and consumer behaviors. In 2025, the automatic air fryer segment is expected to dominate, thanks to its ease of use and advanced technological features. When it comes to capacity, models with up to 4 liters are anticipated to be the most popular, catering to smaller households or individuals who prefer compact kitchen appliances. Residential use continues to lead the end-user category, supported by growing home cooking trends. From a distribution perspective, online channels are set to take the lead, underscoring the increasing importance of e-commerce in appliance sales. Geographically, North America is projected to hold the largest share of the market in 2025, driven by strong consumer demand for innovative and health-focused kitchen gadgets.
Air Fryer Market Drivers
Increasing Awareness About Health and Wellness
Consumers are becoming more mindful of their food choices and how these decisions affect their overall well-being. This increasing awareness about health and wellness is a significant driver of the air fryer market. People are actively seeking to reduce the consumption of unhealthy fats and calories, and air fryers meet this demand by enabling healthier cooking with minimal oil. These appliances provide a way to enjoy traditionally fried foods with significantly reduced fat content, without compromising on taste or texture.
Additionally, smart air fryers have features that support a healthy lifestyle, such as tracking oil usage, monitoring cooking progress, and adhering to nutritional recommendations. These innovations align with consumers’ goals of eating healthier without spending excessive time in the kitchen. As a result, the growing popularity of air fryers is directly tied to the broader shift in public focus toward healthier living and safer food preparation practices.
Air Fryer Market Trends
Increasing Preference for Smart Air Fryers
Smart air fryers represent the next evolution in convenient cooking, combining modern technology with traditional air frying capabilities. These appliances are designed with advanced features that offer users a higher level of customization and control. With smart functionalities like remote operation via mobile apps, voice control, integration with smart home systems, and real-time cooking updates, consumers are finding smart air fryers to be a highly desirable addition to their kitchens.
Demand for these products is rising as busy individuals and families look for tools that make home cooking more efficient and enjoyable. Market players have responded by launching innovative smart air fryer models. For instance, Cosori introduced the Smart TurboBlaze 6-Quart Air Fryer in October 2025, which comes in a sleek white design and offers ten different cooking modes. Likewise, Xiaomi entered the smart air fryer market in April 2024 with its MIJIA model, featuring a large 4.5-liter capacity and enhanced 360-degree air circulation for improved cooking performance. These advancements illustrate how companies are capitalizing on consumer demand for smart, efficient, and health-focused kitchen appliances.
Top Market Opportunity by Type
Automatic Air Fryers Set to Lead in 2025
The air fryer market is segmented into manual and automatic models. In 2025, automatic air fryers are expected to claim the largest share of the global market. These models simplify the cooking process by offering features like preset cooking modes, temperature control, and timers, all of which reduce the need for manual input. This level of automation is especially appealing to those with limited cooking skills or time constraints, allowing them to prepare delicious meals with minimal effort.
In addition to holding the largest share, the automatic segment is also predicted to register the highest CAGR between 2025 and 2032. This surge is attributed to the continuous innovation by manufacturers who are launching models with improved technology, advanced design elements, and added functionality. These air fryers not only make cooking easier but also align with modern consumers’ expectations for smarter, more intuitive kitchen appliances.
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Geographical Analysis
North America to Dominate the Market in 2025
North America is forecasted to be the largest regional market for air fryers in 2025, commanding over 37% of the global market share. The region’s dominance is driven by a confluence of factors, including the high awareness of health and nutrition, the popularity of time-saving kitchen tools, and the increasing inclination towards home-cooked meals. Additionally, North American companies are investing heavily in developing air fryers with smart capabilities and artificial intelligence, further propelling regional demand.
Meanwhile, Asia-Pacific is poised to become the fastest-growing market, with an expected CAGR of 8% during the forecast period. Rising disposable incomes, changing dietary habits, and the adoption of smart technologies in countries like China, India, and Japan are all contributing to this growth. The growing interest in healthier cooking methods, influenced by global lifestyle trends and social media, is also encouraging more households in this region to invest in air fryers.
Key Companies in the Air Fryer Market
Several key players are shaping the competitive landscape of the global air fryer market. These include Breville Group Limited (Australia), Conair Corporation (U.S.), Groupe SEB (France), Hamilton Beach Brands Holding Company (U.S.), Instant Brands Inc. (U.S.), Koninklijke Philips N.V. (Netherlands), SharkNinja Operating LLC (U.S.), Spectrum Brands Holdings, Inc. (U.S.), Stanley Black & Decker, Inc. (U.S.), Cosori (U.S.), and GoWISE USA (U.S.). These companies have consistently focused on expanding their product lines, integrating cutting-edge technologies, and enhancing user experience through innovation.
Latest Industry Developments
The air fryer market has seen notable product launches in recent years that reflect changing consumer preferences and the emphasis on innovation. In October 2025, India-based Stovekraft launched the Stellar Air Fryer, a stylish appliance designed to bring healthy cooking into every home. This air fryer features a sleek design and focuses on providing a balance of efficiency and convenience.
In August 2025, Philips expanded its product lineup in the Indian market with the Dual Basket Air Fryer – 3000 Series. This new model includes two baskets of different sizes, allowing users to cook multiple dishes simultaneously—a major plus for large families or those preparing diverse meals. Similarly, in September 2022, Spanish brand INALSA introduced its Dual Basket Air Fryer in India, making it available both offline and through major e-commerce platforms like Amazon and Flipkart. These product launches are not only meeting consumer demand for more versatile and efficient appliances but also indicate the growing competition and innovation in the air fryer space.
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