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scientific but lack one or more of the three features of science. It is important to distinguish the scientific approach to understanding human behavior from the many pseudoscientific approaches. EXERCISES 1. Discussion: People sometimes suggest that psychology cannot be a science because either (a) human behavior cannot be predicted with perfect accuracy or (b) much of its subject matter (e.g., thoughts and feelings) cannot be observed directly. Do you agree or disagree with each of these ideas? Why? 2. Practice: List three empirical questions about human behavior. List three nonempirical questions about human behavior. 3. Discussion: Consider the following psychological claim. “People’s choice of spouse is strongly influenced by their perception of their own parents. Some choose a spouse who is similar in some way to one of their parents. Others choose a spouse who is different from one of their parents.” Is this claim falsifiable? Why or why not? 1.2 Scientific Research in Psychology Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License (http:// creativecommons.org/licenses/by-nc-sa/4.0/). LEARNING OBJECTIVES 1. Describe a general model of scientific research in psychology and give specific examples that fit the model. 2. Explain who conducts scientific research in psychology and why they do it. 3. Distinguish between basic research and applied research. 6 1.2.1 A Model of Scientific Research in Psychology Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License (http:// creativecommons.org/licenses/by-nc-sa/4.0/). Figure 1.1 presents a more specific model of scientific research in psychology. The researcher (who more often than not is really a small group of researchers) formulates a research question, conducts a study designed to answer the question, analyzes the resulting data, draws conclusions about the answer to the question, and publishes the results so that they become part of the research literature. Because the research literature is one of the primary sources of new research questions, this process can be thought of as a cycle. New research leads to new questions, which lead to new research, and so on. Figure 1.1 also indicates that research questions can originate outside of this cycle either with informal observations or with practical problems that need to be solved. But even in these cases, the researcher would start by checking the research literature to see if the question had already been answered and to refine it based on what previous research had already found. Fig. 1.1: A Simple Model of Scientific Research in Psychology The research by Mehl and his colleagues is described nicely by this model. Their question—whether women are more talkative than men—was suggested to them both by people’s stereotypes and by published claims about the relative talkativeness Chapter 1 7 of women and men. When they checked the research literature, however, they found that this question had not been adequately addressed in scientific studies. They conducted a careful empirical study, analyzed the results (finding very little difference between women and men), and published their work so that it became part of the research literature. The publication of their article is not the end of the story, however, because their work suggests many new questions (about the reliability of the result, about potential cultural differences, etc.) that will likely be taken up by them and by other researchers inspired by their work. As another example, consider that as cell phones became more widespread during the 1990s, people began to wonder whether, and to what extent, cell phone use had a negative effect on driving. Many psychologists decided to tackle this question scientifically (Collet, Guillot, & Petit, 2010). 5 It was clear from previously published research that engaging in a simple verbal task impairs performance on a perceptual or motor task carried out at the same time, but no one had studied the effect specifically of cell phone use on driving. Under carefully controlled conditions, these researchers compared people’s driving performance while using a cell phone with their performance while not using

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