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recording, and analyzing observations of it. As we will see, logical reasoning and even creativity play important roles in science too, but scientists are unique in their insistence on checking their ideas about the way the world is against their systematic observations. Notice, for example, that Mehl and his colleagues did not trust other people’s stereotypes or even their own informal observations. Instead, they systematically recorded, counted, and compared the number of words spoken by a large sample of women and men. Furthermore, when their systematic observations turned out to conflict with people’s stereotypes, they trusted their systematic observations. The second feature of the scientific approach—which follows in a straightforward way from the first—is that it is concerned with empirical questions. These are questions about the way the world actually is and, therefore, can be answered by systematically observing it. The question of whether women talk more than men is empirical in this way. Either women really do talk more than men or they do not, and this can be determined by systematically observing how much women and men actually talk. There are many interesting and important questions that are not empirically testable and that science cannot answer. Among them are questions about values—whether things are good or bad, just or unjust, or beautiful or ugly, and how the world oughtto be. So although the question of whether a stereotype is accurate or inaccurate is an 2. Stanovich, K. E. (2010). How to think straight about psychology (9th ed.). Boston, MA: Allyn & Bacon. Chapter 1 3 empirically testable one that science can answer, the question of whether it is wrong for people to hold inaccurate stereotypes is not. Similarly, the question of whether criminal behavior has a genetic component is an empirical question, but the question of what should be done with people who commit crimes is not. It is especially important for researchers in psychology to be mindful of this distinction. The third feature of science is that it creates public knowledge. After asking their empirical questions, making their systematic observations, and drawing their conclusions, scientists publish their work. This usually means writing an article for publication in a professional journal, in which they put their research question in the context of previous research, describe in detail the methods they used to answer their question, and clearly present their results and conclusions. Publication is an essential feature of science for two reasons. One is that science is a social process—a largescale collaboration among many researchers distributed across both time and space. Our current scientific knowledge of most topics is based on many different studies conducted by many different researchers who have shared their work with each other over the years. The second is that publication allows science to be self-correcting. Individual scientists understand that despite their best efforts, their methods can be flawed and their conclusions incorrect. Publication allows others in the scientific community to detect and correct these errors so that, over time, scientific knowledge increasingly reflects the way the world actually is. 1.1.3 Science Versus Pseudoscience Available under Creative Commons-NonCommercial-ShareAlike 4.0 International License Pseudoscience refers to activities and beliefs that are claimed to be scientific by their proponents—and may appear to be scientific at first glance—but are not. Consider the theory of biorhythms (not to be confused with sleep cycles or other biological cycles that do have a scientific basis). The idea is that people’s physical, intellectual, and emotional abilities run in cycles that begin when they are born and continue until they die. The physical cycle has a period of 23 days, the intellectual cycle a period of 33 days, and the emotional cycle a period of 28 days. So, for example, if you had the option of when to schedule an exam, you would want to schedule it for a time when your intellectual cycle will be at a high point. The theory of biorhythms has been around for more than 100 years, and you can find numerous popular books and websites about biorhythms, often containing
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