To apply deep subject matter expertise to influence the development and integration of UX standards into the product development life cycle.
To work independently and assume decision making authority and ownership of the successful end-to-end delivery (development, implementation, evaluation and enhancement) of complex UX solutions, in line with the business, product and UX strategies, as well as brand fundamentals.
A relevant tertiary qualification in Design
Bachelor's Degree in Design
Experience:
Minimum:
4 - 5 years’ experience in User Experience design.
Strong creative background to support UX methodologies.
Experience in leading projects from beginning to end.
Experience reporting to, presenting and engaging with Product Owners and Heads.
Proven experience in conducting user research, interviews, surveys and usability studies, and translate findings into UX requirements.
Strong experience in translating feature requirements into visual designs across platforms.
Strong usability testing experience.
Proven experience in using UX tools.
Experience in championing design thinking for a wide range of products.
Ideal:
Experience in the financial sector would be advantageous.
Creative background to support UX methodologies would be advantageous.
Experience or background in analytics would be advantageous.
Proficiency in Figma.
Knowledge:
Minimum:
Excellent knowledge of User Experience design, principles, best practises and trends.
Expert knowledge of UX design principles and techniques.
Expert knowledge of design techniques (e.g., prototyping).
Expert understanding of visual elements (layout, type and fonts).
Expert understanding of how best to employ these tools, techniques and principles in designs.
Agile project management principles.
Ideal:
Knowledge of psychology, anthropology, and/or behavioural science (as it pertains to CX/UX principles).
Knowledge of analytics and data.
Decision making skills
Project Management Skills (Methodolgy Specific)
Communications Skills
Interpersonal & Relationship management Skills
Computer Literacy (MS Word, MS Excel, MS Outlook)
Here’s a professional summary of what you’re expected to know after completing a Bachelor’s degree in UX Design
You should fully understand and be able to apply a user-centered design (UCD) process that typically includes:
Defining the problem and understanding user needs
Researching users and competitors
Ideating potential solutions
Creating prototypes
Testing and refining based on feedback
You’re expected to approach every project from the perspective of the user, not just aesthetics.
You should know how to conduct and interpret user research, including:
Qualitative methods: interviews, field studies, diary studies, usability testing
Quantitative methods: surveys, analytics, A/B testing
Creating personas and empathy maps
Mapping user journeys and identifying pain points
Translating insights into actionable design decisions
You’re expected to organize content and features in ways that make sense to users. This includes:
Building sitemaps and navigation structures
Creating content hierarchies
Understanding labeling and taxonomy principles
Structuring information for clarity and findability
You should know how to design logical, consistent, and intuitive interactions. This includes:
Designing flows and task sequences
Understanding UI patterns and interaction conventions
Creating wireframes and prototypes
Applying micro-interactions and feedback mechanisms
Understanding motion design principles (for transitions and feedback)
Even though UX focuses on usability, you’re expected to understand the basics of visual communication:
Layout, spacing, alignment, and hierarchy
Color theory and accessibility
Typography for readability
Consistent use of design systems and style guides
Responsive and adaptive design principles
You must be able to evaluate and design for:
Ease of use and task efficiency
WCAG accessibility standards
Inclusivity for users with different needs or limitations
Error prevention and recovery
Heuristic evaluation and usability metrics
You should be proficient in key design tools and workflows, including:
Figma, Adobe XD, or Sketch for design and prototyping
FigJam or Miro for collaborative whiteboarding and research synthesis
Basic knowledge of HTML, CSS, and front-end behavior (not as a coder, but for design feasibility)
Using prototyping tools for usability testing
You should know how to:
Plan and conduct usability tests
Gather and analyze feedback
Identify usability issues
Iterate and refine based on user behavior and data
Communicate results effectively to stakeholders
You’re expected to:
Work effectively with developers, product managers, and stakeholders
Present design concepts clearly and justify your design decisions
Translate user needs into business value
Participate in agile or design sprint environments
You should understand:
Design ethics and the impact of technology on users
Intellectual property, privacy, and data ethics
How to maintain a professional UX portfolio
How to manage time, feedback, and project constraints
The role of UX in business strategy and innovation
Graduates should demonstrate:
Critical thinking and curiosity about how people interact with technology
The ability to take feedback and iterate quickly
A balance between creativity and analytical reasoning
Comfort with ambiguity and complex problem-solving
A continuous learning attitude — since UX evolves rapidly