7 step DM to coaching call sales

7-Step DM-Based Sales System for Coaching Courses

Step 1: Identify Your Ideal Clients

Goal: Only engage with people who are highly likely to buy.

• Define your ideal client:
  
  

  • Coaches who want ICF or COMENSA accreditation
    
    

  • Want to accelerate their coaching career
    
    

  • Motivated to invest time & money in growth
    
    

• Where to find them:
  
  

  • LinkedIn groups, Facebook coaching communities, Instagram coaching hashtags, your email list
    
    

• Tip: Make a target list of 50–100 potential leads to DM per week.
  
  

Step 2: Warm-Up Before the DM

Goal: Build familiarity and avoid sounding spammy.

• Engage with their content (likes, comments, shares)
  
  

• Send value-based interactions before messaging:
  
  

  • “Loved your post on [topic]. How do you usually handle [problem related to coaching]?”
    
    

• This primes them for conversation when you DM.
  
  

Step 3: DM to Start Conversation

Goal: Open dialogue naturally.

• Use personalized, curiosity-driven DMs:
  
  

  • “Hey [Name], I saw your post about [topic]. How are you currently progressing with your coaching accreditation?”
    
    

  • “Hi [Name], I help coaches fast-track their COMENSA Level 1 accreditation in weeks instead of months—curious if this is something you’re exploring?”
    
    

• Avoid hard selling at this stage. Focus on understanding their pain points.
  
  

Step 4: Qualify the Lead

Goal: Ensure they are ready to invest and committed.

• Ask qualifying questions in DMs:
  
  

  • “Have you started your COMENSA Level 1 journey yet?”
    
    

  • “What’s your timeline for completing your coaching accreditation?”
    
    

  • “What’s been your biggest challenge in coaching growth so far?”
    
    

• This identifies serious buyers vs tire-kickers.
  
  

Step 5: Offer a Value Exchange

Goal: Move them toward booking a call.

• Provide something free & relevant:
  
  

  • “I have a short 15-min audit that shows exactly how to get your Level 1 COMENSA fast-tracked. Would you like me to book a time?”
    
    

  • “I can share a checklist of the 5 biggest mistakes coaches make in Level 1 accreditation—interested?”
    
    

• This positions you as expert & helpful, not pushy.
  
  

Step 6: Book the Call

Goal: Secure the call with clear next steps.

• Keep it simple and frictionless:
  
  

  • Use Calendly, Google Calendar links, or WhatsApp scheduling.
    
    

  • Example DM:
    
    
    “Perfect, I have a 20-min slot this Wednesday at 3 PM or Thursday at 11 AM. Which works better for you?”
    
    
    

• Reinforce the value of the call:
  
  

  • “We’ll go through your current coaching journey, your COMENSA goals, and exactly how to accelerate it without wasting months.”
    
    

Step 7: Convert the Call to a Paying Client

Goal: Sell confidently during the call.

• Structure the call:
  
  

  1. Build rapport: Ask about their coaching journey, wins, and challenges
     
     

  2. Discover needs: Ask what’s blocking them from accreditation or client growth
     
     

  3. Show value: Explain how your Level 1 COMENSA Accelerator solves their problem fast
     
     

  4. Handle objections: Time, cost, confidence—reframe as investment in growth
     
     

  5. Close: “Based on what you’ve shared, I recommend the Accelerator program. We can get you accredited in X weeks—ready to start?”
     
     

• Follow up with DM reminder & email if they hesitate
  
  

Pro Tips for DM Success

• Keep DMs short & conversational (<4 sentences)
  
  

• Personalize every DM; mention their name or content they posted
  
  

• Use social proof: testimonials, results, small wins
  
  

• Follow up 3–5 times before removing from the pipeline
  
  

• Track DMs, responses, call bookings, and conversions to optimize
  
  

💡 Expected Outcome:

• DM 50–100 ideal coaches/week → book 10–20 qualified calls → convert 30–50% → 3–10 paying clients per month