Feasibility study

ABSTRACT

PROJECT FEASIBILITY 

Project:

Manufacturing non-alcoholic non-carbonated water based beverage 

Sector: Water-based Nutraceutical 

Beverage manufacturing (process, packaging, sales)

Place of project execution:

Bangalore city, Karnataka state, Republic of India

Country strategy:

Population 1.45 billion

Population division, 2025:

Millennials 34%,and Gen Z 27%, balance Gen X, newborn and elderly

Country performance:

Stable growing economy

Driving consumption:

Gen Z & Millennials, a powerful combined force driving consumption

Project categorization:

Pollution index: green category, under central Pollution control board

Effluent treatment:

Implementation of ZLD, zero liquid discharge concept and STP

Waste management:

Green category, all packaging materials recyclable

Project execution agency:

New entity Incorporated in partnership Pvt Ltd Company

Agreements execution:

Bangalore city, Karnataka state, Republic of India

Product segment:

Functional water-based beverage, ready to drink

Product variants:

Product 1 – Nutrient enriched alkaline ionized water

Product 2 – Black fulvic alkaline ionized water

Product classification:

HSN 22029090

Product fluid packaging:

Product 1 & 2 – 500ml, 1000ml in PET bottles, pack of 12 & 20

Product 1 & 2 – 750ml in glass bottles, pack of 12

Product outer packaging:

Corrugated 5 ply box packing, Pet bottles shrink wrapped units

Corrugated 5 ply box packaging, glass bottles with air column

Product trademark:

Product trade mark owned by promoter

Product trade classification:

Class 32

Product knowledge:

Secured by intellectual property rights, proprietary process  and proprietary blend

Product beneficiary:

Formulated to supress reactive oxygen species in human

Product capacity:

Directly and indirectly support suppression of oxidative stress in humans

Product point of sales:

Health and wellness, Sports and fitness, Geriatric and diabetes 

Product commercial viability:

Star rated hotels, niche supermarket, dietitian referral

Product sale by geography:

Domestic and International (USA, Europe, MENA, Singapore)

Product mode of sale:

Ecommerce, brand attachment, distribution network

Product versatility:

Promoter with 10 years’ experience in beverage sector

Collaboration:

Prash beverages, Bangalore city, Karnataka, Republic of India

Collaboration method:

Contract processing and packaging

Total project amount:

USD 892,045. (1USD = 88.00 INR as on 01/09/2025)

Total amount in words, $:

Eight Hundred Ninety-Two Thousand and Forty-Five United states dollars Only

Equity Investment:

USD 750,000 (1USD = 88.00 INR as on 01/09/2025)

Equity Investment in words, $:

Seven Hundred and Fifty Thousand United States dollars Only

Investment type:

Equity investment / Joint venture

Investment method:

Traditional banking channel

Project instrument:

Investment treated as foreign direct investment, FDI

Investment route criteria:

FDI regulated by the Foreign Exchange Management Act (FEMA)

Investment route policy:

FDI Policy issued by (DPIIT) under Indian Ministry of Commerce

Investment entry route:

Automatic route under FDI, Food manufacturer, beverages 

FDI Investment regulator:

Department of Promotion of Industry and International Trade (DPIIT)

Partnership initiation process:

MOU and Joint venture agreements with KYC, new entity

Additional agreements:

NDA, nondisclosure agreement

GPA, General power for business operations 

Business Entity type:

Incorporation of Private Limited Company, Pvt Ltd or

Limited Liability partnership, LLP

Entity name availability:

Pathway functional (proposed) Pvt Ltd /LLP

Project objective:

Functional hydration, easy dietary supplementation for non-compliant

Project implementation:

Pre-planned schedule execution

Implementation timeline:

10 to 12 months

Project components:

Land, building, machinery, technical manpower, electricity, water, IPR, SCM, Marketing and sales

Project compliances:

All legal and regulatory, small scale industry project life cycle

Project stages completed:

Completed idea, prototype, R&D, trail sales, pilot scale implementation

Project status:

Ready for commercialization after efficacy & patency

Product domestic sale tax:

On domestic sales, Goods and service tax, GST 5%

Tax on international sale:

On international sales, Goods and service tax, GST 5% reimbursed

Income tax general:

Company Income tax 30% + 12% surcharge

Income tax, new FDI entity:

Incorporated Pvt Ltd / LLP company is tax exempted for three (3) consecutive years

The project feasibility assesses the viability of proposed project by examining its technical, commercial and financial aspects, identifying potential risks and challenges, guiding and informed decision making, resource allocation based on factors like technical feasibility, financial viability, and market demand. 

Expanding to reach the untapped market:

Expanding the product global reach through strategic partnership with distribution and ecommerce along with the continued process of research and development exploring product enhancement opportunities. Product variants with premium ingredients designed for hydration with therapeutic properties, efficacy documentation with patent and the right partnership can be a catalyst for realizing business vision, enhance portfolio and drive long term growth with profit. If interested do participate in a market ready product commercialization opportunity.