Product segment

Redefining Hydration with “Nireta” premium.

Embrace the simplicity of hydration with the complexity of nutrition for optimal haelth.

Ready to drink Functional water-based beverage Variants to cater a niche segment.

Product 1.   

NUTRIENT ENRICHED ALKALINE IONIZED WATER.

Product 2.   

BLACK FULVIC ALKALINE IONIZED WATER.

Both have the capacity to combat free radicals and reduce oxidative stress.

The Proprietary & ingredient blend, functionally optimized technology, mimicking nature's natural path to clean pathogen free water with relevant metrics and applicable international guidelines for non-carbonated water-based beverage,    

What are free radicals?

Free radicals are unstable molecules containing one or more unpaired electrons in their outer shell. This makes them highly reactive and prone to "stealing" electrons from other stable molecules in the body to achieve stability. This process can lead to a damaging chain reaction throughout the body.

Free radicals in the human body are generated both internally (endogenously) and externally (exogenously). 

Endogenous sources:

Normal metabolism, Inflammation, Intense exercise. 

Exogenous sources:

Exposure to pollutants and toxins, smoking and alcohol consumption, certain medications and chemicals, poor and unhealthy diet with fat, sugar. 

Free radicals are involved in some beneficial physiological processes as immune defence, overproduction is detrimental to health, damages cellular components

An imbalance between the production of free radicals and the body's ability to neutralize leads to oxidative stress.

Oxidative stress is implicated in the development and progression of various chronic diseases

A healthy balance between free radicals and antioxidants is crucial for optimal physiological function and health.

Introducing “Nireta” premium functional water with a purpose. “HEALTHY HYDRATION ON THE GO” 

About the Product with a difference

An alkaline ionized water with bioavailable water-soluble vitamins B3, B5, B6, B12 & vitamin C

An alkaline water with stable negative oxygen reduction potential parameter equivalent to the studied mature mother’s milk parameter -60mV, when packaged with rH2 for electron donor capacity of liquid.

Hypotonic electrolytes without sugar and caffeine.

Pathogen free alkaline ionized water without masking, colourless, odourless but with mild sweetness associated from 99.5% purity top notch ingredients. 

The ingredients

Base formulation in sterile environment under LAF process, base water degassed to extrude impurities.

Vitamins B3, B5, B6, B12 & vitamin C sourced with 99.5% purity, LR grade.

Black water blend with fulvic content above 15% with trace humic content sourced. 

Hypotonic electrolytes Mg, K, Ca, Cl sourced with 99% purity, LR grade.   

The Synchronization process

Product based integration by proprietary process with reference to researched publications and concept, technologies from across the globe.

1.Inclusion Complexation and Fortification

2.Proton Exchange Membrane Ionization

3.Rare Earth and Deep-Sea Mineral Alkalinization

4.Zero Ion Base water with Electro deionization

5.Biomimetic Synchronization

The Efficacy work

Prash beverages consistently works on bio availability, biocompatibility parameters of the specializing FUNCTIONAL water PRODUCTS to achieve minimal therapeutic effects for effective in vivo and in vitro efficacy targeting Nrf2 signalling pathway in human body, defence mechanism that responds to oxidative stress activating antioxidant, detoxifying cytoprotective genes to maintain cellular health and combat disease, leads to enhanced detoxification and anti-inflammatory effects.

Product Consumption Effects

The capability of the product in suppression of the free radicals and related conditions are noticeable effectively only after a week based on consumptive pattern, age, metabolism rate, habits, diet, etc. The minimum consumption time line for therapeutic effects suggested is about 21 days with a volume of 1.0 to 2.0 litres/ day dependent on physical activity and exertion. The product disclaimer: this product is not intended to "diagnose, treat, cure, or prevent any disease"

An easy solution for people who are not compliant with dietary supplement recommendations.

Effectiveness reasons

The human body cannot generate vitamin C; the human body lacks the necessary enzyme to synthesize vitamin C and must obtain it from dietary sources.

The human body does not generate vitamin B12, it must be obtained from external sources.

Most water-soluble vitamins (excluding B12) utilized or excreted within 24- 48 hours need replenishment regularly through diet or supplementation to optimal levels.

Water-soluble vitamin C and B are vital for energy production, immune support, cell growth and functioning primarily as coenzymes in various metabolic processes, regular replenishment necessary to prevent deficiencies, excreted in urine, less likely to reach toxic levels.

Research on alkaline ionized water consumption on health shows potential benefits, as improved hydration, reduced inflammation, better management of certain metabolic conditions and acid reflux.

The dissolved molecular hydrogen in alkaline ionized water act as an antioxidant, potentially reduce by scavenging free radicals that contribute to oxidative stress and cellular damage.

Hypotonic electrolyte water contains dissolved salts and no sugars than the body's fluids, promoting quick fluid absorption for rapid rehydration and replacing lost electrolytes, making it beneficial for intense or prolonged exercise and hot weather can provide a quicker and more efficient hydration than water alone.

The natural minerals present in alkaline water, such as Calcium, Potassium, Magnesium contribute to overall well-being and enhanced mineral absorption. 

Point of consumption or sale, target market and valid reasoning

1.Star rated hotels and spa (justification for the MRP by the product concept)

2.Diabetes & dialysis patient segment (alkaline minerals, vitamins, pH supports rejuvenation)

3.Sports & fitness segment (favoured by hypotonicity without sugar or caffeine for long duration activity)

4.Health & wellness segment (bioavailable vitamins and osmolality favours cellular penetration)

5.Geriatric segment (altered cluster state supports cellular penetration when decreased metabolism)

6.Aviation & shipping segment (B12 & C vitamins supports suppresses jet lag and nausea symptoms)

7.Blending water segment (compatible with alcoholic beverages by non-altering taste parameter)

Prash beverages consistently works on bio availability, bio compatibility parameters of the specializing FUNCTIONAL water PRODUCTS to achieve minimal therapeutic effects for effective in vivo & in vitro efficacy targeting Nrf2 pathway in the human body signalling pathway, defence mechanism that responds to oxidative stress activating antioxidant, detoxifying, cytoprotective genes for cellular health and combat disease, leads to enhanced detoxification and anti-inflammatory effects.