FUNCTIONAL BEVERAGES OVERVIEW

At the heart of our presentation is “NIRETA” a cutting-edge functional water-based beverage designed to streamline efficacy-based products eliminating products with unproven tall false claims and less emphasis on used additives & their effects on human body on regular consumption.

This offers a comprehensive overview of the product's key features, illustrating how it provides an integrated and efficient solution to the challenges outlined earlier.

A functional beverage is a conventional liquid food marketed to highlight specific product ingredients, include diary beverages, sports and performance drinks, energy, ready-to-drink teas, fortified fruit drinks and enhanced water fall under the category of liquid food contain ingredients to support one’s health for a targeted function. 

Many health-conscious buyers are reaching for bottled functional water for their hydration because of the added conveniences enhanced with vitamins, minerals or herbs provided with many of the essential nutrients missing from the modern diet.

COMMON FUNCTIONAL WATER BEVERAGES  FOUND IN THE MARKET

Nutraceutical drinks have components from fruits, vegetables, probiotic, Kombucha and plants like tea, soybean, cocoa and dairy-based beverages.

Sports drinks are flavored contain omega-3 fatty acids, CQ10 carbohydrates in the form of sugar (e.g., glucose, high-fructose corn syrup, sucrose) or 

contain no sugar and are flavored instead with low calorie sweeteners, natural or artificial fruit flavours.

Energy drinks contain carbohydrate, taurine, caffeine with content range from 50 to 200 milligrams per serving, not be safe for children.

Alkaline water the pH of water can tell a story of the water’s chemical condition, microbial activity, biological functions.

Electrolyte water contains electrically charged essential minerals for controlling fluid balance suited to rehydrate.

Infused water also called detox water or fruit-flavored water, makes drinking water more enjoyable.

Black bottled water gets its distinct colour from fulvic acid, HA minerals, fortified with organic minerals.

Functional Soda describes a sparkling, low-calorie and low-sugar beverage that is made with beneficial ingredients and supplements, 

some contain probiotics, amino acids, electrolytes, herbs and/or nootropics.

Functional water is simply H2O with added oxygen or hydrogen, minerals, flavours, caffeine or herbs that bring health benefits with target function.

LIMITATIONS & DISADVANTAGES OF FUNCTIONAL BEVERAGES AVAILABLE IN MARKET

Not all functional waters will provide the same benefits to your wellness. Not all functional waters are made the same.

Example, distilled ionized alkaline water isn’t going to give the same benefits as natural spring alkaline water because it’s missing nutrients.

NUTRACEUTICAL BEVERAGES

Challenges include authentic raw material identification, purity of compounds, quality, lack of experimental evidence, false advertising, contamination with heavy metals, interactions between supplements, too much kombucha leads to excess sugar, calorie intake, digestive distress. Probiotic drinks are not a “one-size-fits-all” criterion.

Consumption of dairy beverages has limitations due to lactose intolerance and allergy to milk proteins.

SPORTS DRINKS

Simultaneous consumption of fish liver oils which contain vitamin A and multivitamin supplements could result in hypervitaminosis A, may exacerbate anticoagulation, promote bleeding in patients taking anticoagulant medications. CoQ10 might make blood-thinning drugs as warfarin, increases risk of a blood clot.

ENERGY DRINKS

Contain flavours, caffeine, sugar, others low in calorie but sweetened with artificial sweetener such as stevia and erythritol.

The high levels of sugar predispose the user to a vital risk factor for weight gain, body uses some for metabolic activities, stores the rest in adipose tissue or fat, that can lead to obesity. Obesity and high sugar levels can lead to diabetes mellitus type 2.

ALKALINE WATER

Artificial alkaline water often contains fewer beneficial minerals than advertised, drinking too much of it may lead to deficiency in minerals.

Many processes don't decontaminate the water to the same level as IS code of drinking water, which leave pathogenic contaminants behind.

ELECTROLYTE WATER

Ingredients in isotonic drinks reveals high levels of sugars, sweeteners and additives which can cause stomach cramps and bloating. When not performing vigorous exercise, isotonicity can increase the risk of obesity and increase the risk of other health problems such as type 2 diabetes.

INFUSED WATER

Store-bought infused water generally contains some calories, sugars, and carbohydrates leads to tooth enamel erosion due to their acidic content,

BLACK BOTTLED WATER

Fluvic Acid (FvA) is present in it which darkens its colour like charcoal, the source, pretreatment methodology, % share between fulvic acid - HA matters in the quality

FUNCTIONAL SODA

Contain stimulating ingredients, including caffeine, most are sweetened with stevia and a little bit of juice.

FUNCTIONAL BEVERAGES

With some extra flavour or added ingredients false claims in advertising for weight loss or 'detoxification' water.

VISION: OVERCOMING FUNCTIONAL WATER LIMITATIONS

Functional water is activated water with or without a defined coherent state exhibiting specific functions.

There are many activation methods without a defined ordered state of water, such as electrolysis, treatment with a magnetic field, light irradiation, ultrasonication, bubbling with gases, strong water flow and collision, treatment with specific types of minerals. The physical and chemical qualities of activated coherent water have been identified in bulk water when transformed by means of water splitting into a lasting excited high energy state of ordered water when exposed to very mild ground state energy conditions such as the influence of vortex agitation, freezing-thawing, evaporation condensation, sonication, capillary filtration, oscillating electromagnetic fields, water agitation with metal oxides and influence of incident low entropy coherent light.

Activated Water has outstanding physiological and physical properties, result of changes in the configuration of molecules, stronger hydrogen bonding and long-range water molecular structures. The living organisms don’t have to spend a lot of energy to absorb and metabolize this water to enhances and stimulate their homeostasis.

The hydration of the body tissues with activated functional water helps to improve the functions of cellular systems, to restore the metabolic efficiency and to support the process of rejuvenation. Extensive research and development on functional water properties against oxidative stress.

by Prash beverages, Bengaluru, India

Topics: Water soluble C & B complex vitamins in alkaline state pH 8.8 water, hypotonicity, molecular hydrogen, stable negative oxygen reduction potential in potability, neodymium & electromagnetism altered water molecular state, bio-availability, inclusion complexation, bio-compatibility, water frequency, shelf life.

VALUE PROPOSITION: FUTURE OF FUNCTIONAL BEVERAGES

The future beverages will be sugar-reduced / sugar-free and naturally formulated which improve mood, boost health, depend on sensory properties, shelf life, stability, physiological benefits that are to be rendered

Functional water in promotion of health beneficial effects and prevention of disease, From researchgate.net/publication, January 2017, Internal Medicine review

Functional water science has gained attention recently in response to its physiological functions, health promoting effects and disease prevention, especially on oxidative-stress-related diseases such as diabetes, arteriosclerosis, neurodegenerative diseases and side effects of haemodialysis. It has been proposed that in the case of naturally or electrochemically reduced water, the active agents are molecular hydrogen, mineral nanoparticles and hydrides.

Studies investigating functional qualities of functional mineral water or functional coherent mineral water in healthy humans suggest a capacity to maintain or restore physiological self-regulation to reduce variability accompanying a constant “steady state” condition, involved in physiological control and complex signalling networks to maintain homeostasis. The functional coherency of a mineral water aligns a nonlinear quantum coherent regime of physiological water as an important factor.

Formation of a super-coherent biological plasma-like physiological water is considered one of the most important characteristics of a healthy physiological state. Supplementation with a dietary volume of functional deep ocean mineral water, as a primordial source of nutritional minerals and trace elements, shows consistent anti-atherogenic effects, inhibition of atherosclerosis progression and improved recovery from exhaustive physical fatigue with elimination of post-exercise oxidative damage.