At Clearhead we go beyond just conversion optimization. Sure, I lead teams with scorecards of more than $15 million in increased projected annual revenue from winning tests, but more importantly I help teach companies a process and philosophy for becoming a data-driven organization.
We help bridge the digital divide between the old top-down approach to a bottoms-up, customer-first, evidence-based organization through testing and UX research. It's an exciting role and one which I see most every large company taking on in one form or another, especially as we have some much data now available and as we mature in our capabilities to process and use the data.
At Clearhead I am responsible for annual budgets exceeding $1 million, and for monitoring and controlling the spend on a time, task & resource level. I also serve as product owner for all client tests with the primary responsibility for test plans, or the technical details behind the tests and analytics, and managing any changes along the way. I'm constantly working with developers, designers, analysts and optimization directors to control the scope and functionality. I enjoy getting deep in QA to ensure excellent quality. It's a highly technical role, especially when we are testing sensitive areas such a checkout where one wrong move could lead to considerable lost revenue.
We aren't just running tests of course. We also help with client roadmaps because we can build out new features in the testing tool and then determine the impact, all happening outside of the client's primary resourcing and roadmap. Of course we often need to collaborate closely with the client's developers or vendors for the larger tests, but in general we are able to accelerate roll outs while also ensuring the features work and are further optimized before pushing to all customers.
I also serve as a member of the product team for data driven consulting, which is helping companies to improve their people, processes, technology and culture when it comes to their testing, product and personalization efforts. I've taken part in an engagement for a well-known retail brand to help them accelerate their personalization program.
Finally, I contribute to a strong culture by organizing events such as a photo scavenger hunt at the company retreat in Marfa, TX, and telling the winning story for best use of our company philosophy of “PSM” that guides most everything that we do. I've also been known to keep a karaoke machine in car my for company events just in case ;)