Pidan

Brand Introduction

Pidan Pet Supplies (Shanghai) Co., Ltd. owns the brand pidan, which focuses on mid-to-high-end pet products. By combining subcultural content and lifestyle products, pidan builds a unique brand identity that attracts loyal fans.
Its product lines include bentonite cat litter, cat teaser wands, igloo-shaped litter boxes, cat beds, and toy balls. Sales channels cover self-operated e-commerce, distribution e-commerce, domestic offline markets, and international online platforms.

Brand Story

As a homegrown pet supplies brand, pidan has always followed the spirit of being kind, creative, brave, and determined. The brand is dedicated to creating a more comfortable and joyful experience for people and animals living together.

All pidan products are independently designed by its in-house team. While focusing on aesthetics, pidan also strives for excellent usability, offering both pets and their owners the same sense of comfort and happiness.

The first pidan experience store was named “The Backbone of Animals”, symbolizing “sharing the weight of history with animals.” The store blends product retail, art exhibitions, and animal care. More than just a shopping destination, it provides a shared space where humans and animals can both feel comfortable and free.

Milestones

2020

• February: Pidan Shock-Absorbing Leash and Water Bowl won the German iF Design Award.
  
  

2019

• March: Pidan Pet Tunnel Carpet won its second German Red Dot Award.
  
  

• September: Pidan Store Hangzhou Raffles City opened.
  
  

• October: Pidan Portable Pet Bottle won the Japan Good Design Award.
  
  

• December: New stores opened in Nanjing Golden Eagle and Chengdu Uniwalk.
  
  

2018

• May: First dog products launched — Forest Maze Slow Feeder, Iceberg Slanted Bowl, and Volcano Anti-Spill Bowl.
  
  

• July: Brand upgrade — pidan set its all-pet strategy and the mission of “A Better Pet Life.”
  
  

• September: pidancare services officially launched.
  
  

• December: The Backbone of Animals flagship store opened.
  
  

2017

• May: Pidan products entered major global e-commerce platforms.
  
  

• June: Partnered with distributors in 25 countries, expanding worldwide sales.
  
  

2016

• January: First product — Igloo Cat Litter Box launched.
  
  

• July: The Igloo design won the German Red Dot Concept Award.
  
  

2015

• April: Founder Ma Wenfei established pidan studio in Paris.
  
  

• August: Pidan’s Shanghai office opened.