LORDE 

Brand Introduction

LORDE, a pet product brand under Guangzhou Maihe Daily Necessities Co., Ltd., was founded in 2016. The brand specializes in pet supplies, food, and treats, offering a full range of products including accessories, daily essentials, food, and grooming care.

Brand Story

Since its founding in 2016, LORDE’s first product—an amino acid hypoallergenic light-scented pet shampoo—challenged the market trend of focusing on the buyer’s preference rather than the pet’s real needs. Many pet owners preferred strong fragrances for odor control, but heavy scents can harm a pet’s sense of smell. LORDE chose a lighter fragrance, prioritizing pets’ health and comfort over market popularity.

Over time, LORDE built a complete pet care ecosystem, expanding into cleaning supplies, food, shampoo, and accessories. Popular items such as tofu cat litter, dog shampoo, and cat food have consistently ranked among the top sellers on Taobao. Guided by the philosophy of designing from the pet’s perspective, LORDE has grown rapidly—its cat litter sales multiplied 100 times during the 2018 “Double 11” shopping festival compared to 2017, and annual sales surpassed 100 million RMB that same year. LORDE quickly rose as a strong new contender in the industry.

Milestones

• 2020 – Signed with JD Supermarket “Hundred-Million-Yuan Club”
  
  

• 2019 – Brand upgrade; showcased at Pet Fair Asia
  
  

• 2018 – Launched pet food and accessories product lines
  
  

• 2017 – Expanded to omni-channel retail (online and offline)
  
  

• 2016 – Opened flagship store