FUKUMARU

Brand Introduction

FUKUMARU is inspired by the story of Grandma Misao and her cat, Fukumaru. The brand promotes warmth and companionship between humans and pets, natural interactions, and a comfortable lifestyle. Its products include cat litter, pet snacks, and pet toys.

The visual identity of FUKUMARU features a cat paw, whose shape evokes the round outline of a paw and the cute pads in the center. At the same time, this symbol also resembles the “door” of a small house, representing FUKUMARU’s brand philosophy: “Humans and pets living in harmony.” This distinctive graphic has been used to create a series of brand extensions.

Brand Story

FUKUMARU comes from the true story of a grandmother and her cat, Fukumaru, whose special bond has touched countless hearts. To share the sincere relationship between humans and pets, the FUKUMARU brand was established.

Since its founding, FUKUMARU has focused on every detail of its business. The brand’s cat litter products are crafted with care to delight customers, earning widespread love and loyalty. FUKUMARU offers a variety of products online, continuously optimizing its range to meet public demand. While maintaining high-quality standards, the brand ensures excellent service, making shopping a worry-free experience for consumers.

FUKUMARU is present on comprehensive e-commerce platforms that host many brands. Thanks to the high cost-performance of its products, attentive service, and reliable logistics, FUKUMARU has earned strong customer loyalty and recognition.

Milestones

• 2017: Brand established.