Brand Introduction

CATLINK, founded in 2017, is a leading smart pet products brand in China. We are committed to providing pet lovers around the world with a delightful and intelligent pet experience. Through developing practical, affordable, and thoughtful smart hardware, software, and services for pet care, we aim to help pets and their owners enjoy a healthier and longer companionship. Beyond product development, CATLINK prioritizes pet safety, pet health, and service experience—and always will. 

Brand Story

In December 2017, a group of tech-obsessed IT guys gathered around a three-year-old dream: to establish CATLINK and create a smart pet ecosystem connecting people, devices, and pets.

Without prior experience or sufficient funds, the founding team used their own resources and determination to turn the initial “connected cat” idea into reality. From the first hit smart litter box in 2019 to feeders and cameras in 2020, progress came step by step.

In 2020, as the smart pet products market rapidly expanded and products became increasingly similar, the CATLINK team strengthened its unique advantages. Along the way, they discovered the true value of CATLINK: the CATLINK app system actually saved two lives.

Around October 15, the team noticed abnormal eating behavior in their Bengal cat “Prince” through the app’s feeding record, allowing timely medical intervention and preventing poisoning. Meanwhile, a Thai user named Kanda, who had 18 cats, detected urinary problems in her tortoiseshell cat “Bear Dumpling” through the CATLINK app. Prompt treatment prevented potential kidney failure.

“Thanks to CATLINK for saving Bear Dumpling…” Kanda and her husband sent a heartfelt thank-you letter to the CATLINK team. This moment solidified CATLINK’s mission for the next five, ten, and even twenty years: to create value for cats and their owners.

Yes, CATLINK is a team mostly made up of rugged, rational IT guys, yet they practice one of the most heartfelt pet declarations: using technology to understand pet health, helping pets and their owners live healthier, longer lives together.

Since its founding in 2017, CATLINK has committed to creating value for cats and their owners—our mission: LINK EVERYTHING FOR CAT’S LIFE.

When a product carries a mission and value, it truly resonates with consumers.

Milestones

2021

• May: Launched water dispensers, successfully establishing a smart pet ecosystem and redefining the brand promise, “Using Technology to Understand Pet Health.”
  
  

• June 18: Ranked #1 in Tmall smart litter box sales; first three days’ sales exceeded the previous June’s total.
  
  

• August: Released the brand film “Original Intention” for the second anniversary, reaching 9.55 million pet owners online.
  
  

• October: Secured first-round investment from New Ruipeng Pet Medical Group; appeared on Li Jiaqi’s livestream, selling 1,500 litter boxes in one day.
  
  

• November: Total online sales reached ¥15 million, up 240% year-on-year; ranked top three in smart pet product sales on Tmall and JD.com.
  
  

• December: Won six major awards across five platforms, becoming a benchmark for innovation in smart pet products.
  
  

2020

• CATLINK became the fastest-growing brand in pet electronics, with a growth rate of 686%.
  
  

• During Double 11, topped smart litter box sales on Tmall, JD.com, and Xiaomi Youpin, capturing over 70% market share.
  
  

2019

• July: Launched the CATLINK AI Voice Smart Litter Box SCOOPER on Tmall.
  
  

• Double 11: Sold out 2,100 units, ranking #1 in smart litter box category; won the Golden Wheat Award (e-commerce Oscar).
  
  

2018

• October: Developed the world’s first AI voice smart litter box SCOOPER.
  
  

2017

• December: CATLINK brand was officially established.