PETKIT

Brand Introduction

Founded in 2013, PETKIT is a subsidiary of Petkit Network Technology (Shanghai) Co., Ltd. With the vision of improving the quality of pet care through technology, PETKIT is dedicated to creating premium smart products that make pet ownership easier and more enjoyable.

Brand Story

In 2013, PETKIT launched its first smart pet product with the goal of using cutting-edge technology and innovative design to simplify pet care. The mission was clear—save time for pet parents so they could spend more meaningful moments with their pets, making pet ownership simpler, easier, and happier while ensuring pets enjoy a better life.

In May 2016, PETKIT opened its first offline store in Shanghai, offering grooming, bathing, retail, and boarding services. Every detail, from service to product selection, was carefully designed with love and effort, ensuring each pet visiting the store experiences comfort and happiness.

Believing that everyone loves pets, PETKIT is determined to bring advanced technologies such as mobile internet, wearable devices, expert systems, and big data into the pet industry—revolutionizing the way people care for their pets.

Milestones

• 2021: Selected in the China New Consumer Brand Growth 50 list.
  
  

• 2020: Recognized as a “National Pride Brand” on Tmall alongside Huawei and Moutai; also listed in the Top 100 Better Life Brands with Alipay, Pinduoduo, WeChat, and Didi.
  
  

• 2019: Annual sales exceeded 500 million RMB with overwhelming user satisfaction and a high repurchase rate.
  
  

• 2018: PETKIT Smart Feeder won the iF Design Award.
  
  

• 2016 (May): First PETKIT offline store opened in Shanghai, providing grooming, bathing, retail, and boarding services.
  
  

• 2013: PETKIT launched its very first smart pet product.