GDPR-EXTENSIONS.COM:
DESIGNING A B2B SaaS PRODUCT & ECOSYSTEM
DESIGNING A B2B SaaS PRODUCT & ECOSYSTEM
Role: UI/UX & Product Designer
Summary: A case study on designing an entire B2B platform from scratch. I designed both the public-facing marketing website (shown here) and the complex backend dashboard used by agencies to manage compliance
I designed the "front door" for the entire SaaS platform.
This simple, clean interface is the first step that builds trust and funnels new agencies directly into the backend dashboard.
My challenge was to visually represent the complex backend services I designed. This section explains the core features inside the agency dashboard, like "User Management" and "Multi-Website Scanning."
This section of the marketing site visualizes the SaaS dashboard I designed.
The actual backend is a complete "command center" where agencies access and manage all the scanner tools.
I designed the UI for every individual extension. This unified design system ensures that all 20+ products look and feel like one cohesive brand, all managed from the central backend dashboard.
Designed Two-Sided Platform: Successfully architected and designed two distinct, interconnected experiences: a public acquisition funnel and a private, data-heavy SaaS dashboard.
Launched a New B2B Brand: The platform successfully launched from zero, establishing it as a professional and trustworthy authority in the compliance space.
Secured Market Position: The clean, professional UI for both the website and the backend tool became a key differentiator in a market of clunky, complex products.
Designed a Scalable System: The visual identity I created was used across the marketing site, the SaaS dashboard, and all end-user plugins, ensuring a unified brand experience.