Belvilla:
Enhancing Holiday Rental Experience

Reduced Drop-off: We saw a 24% decrease in user drop-off during the search and filtering phase, indicating the new design helped users find relevant properties more easily. 

Increased Booking Conversion: The streamlined checkout process and clear price summary resulted in an 18% increase in completed bookings. 

Usability Testing Success: In the final round of moderated usability testing, the new design achieved a 93% task completion rate for finding and booking a property (up from 78% with the original design).

Higher Engagement: The new "discovery-led" homepage modules increased user engagement by 35%, with more users clicking through to explore thematic property collections. 

Positive User Feedback: Users in testing sessions described the new interface as "more trustworthy," "cleaner," and "much easier to navigate" than the previous version.

Stakeholder Adoption: The new "discovery" components were enthusiastically adopted by the marketing team, who are now using them as a template for new landing pages.

Design System Efficiency: The responsive mobile components I developed were added to the team's central design library, speeding up the development of future features.