Apple accused Facebook of 'collecting the most user data'

Apple continued to attack Facebook, arguing that the largest social network in the world is collecting large amounts of data and despising user privacy.

"Facebook executives make it clear their intention is to collect as much data as possible in order to monetize the detailed profiles that users provide. They are not concerned with user privacy, but rather. is worried about expanding the product portfolio, "said Jane Hovarth, head of Apple's privacy division, in a letter to privacy organizations on Nov. 19.

Apple accused Facebook of collecting as much user data as possible

Apple continues to criticize Facebook for privacy.

Facebook also quickly responded that Apple was "trying to redirect all forms of free Internet to paid apps and services for profit".

Apple now applies a number of policies to force advertising-dependent companies like Facebook to share revenue. Latest, the company plans to roll out a new feature on iOS called App Tracking Transparency. This feature forces app developers to share digital identifiers, allowing iPhone and iPad users to track or block advertisers like Facebook.

Apple is said to have been intending to launch App Tracking Transparency earlier this year, but the plans were delayed due to the pandemic. The company said it will make changes in 2021, which give direction against the online advertising industry.

The upcoming new tool is Apple's attempt to give iPhone users more control over their data. However, Leigh Freund, head of the nonprofit Network Advertising Initiative, said the move could cause the number of free apps on the App Store to plummet.

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Ms. Freund said that what Apple is doing is "driven by financial interest", as it will benefit if developers shift to focus on paid apps - where Apple makes up to 30% of revenue. The new policy could also create "economic hardship" for ad-based app developers.

Targeted advertising has emerged in the past decade, but has a huge impact on user privacy, Apple argues. "Facebook and similar companies have different approaches to targeted advertising. They not only categorize users, but also use detailed data about online browsing to target ads. ", Horvath commented.

Facebook and other online advertising companies believe that Apple's move will hurt their revenue, as users will be "reminded" that they are sharing their data. advertisement. In August, Faceboook CEO Mark Zuckerberg said that Apple was "blocking innovation, blocking competition" and using the App Store to "charge exclusive fees", warning developers that it could take up to 50%. Revenue from advertising on iOS 14.

"Apple is using its 'noose' to guard apps on the App Store," Zuckerberg said. "Innovation benefits all, but Apple doesn't want that."

In a recent letter, a Facebook spokesperson also confirmed that Apple is trying to distract users' attention from Mac software-related privacy concerns, as well as moves to promote publisher. selling more apps instead of providing ads for free. Currently, Apple receives commissions when users buy apps on the App Store, but do not earn any money from advertising on it.

"Apple is being accused of tracking and collecting personal data on Mac users. They are trying to distract people," said a Facebook representative. "The truth is that Apple has expanded its business into advertising. The changes on iOS 14 suggest that they are trying to steer people from free Internet to paid apps and services - where they make a profit. Apple uses its dominant market position to collect its own data and not share it. They see it as privacy, but it's essentially a way to make a profit. "One of the top services: buy facebook reviews