Flat lay is a top-down flat shot suitable for social networks. Nowadays social media is very popular, Photography on social media is a challenge that all brands face. So we've put together the top 5 tips for getting great product shots perfect for social media.
1. Collection
When creating images for social media, you want to create interesting, compelling images.
Straight product photography is a bit boring. It serves a very specific purpose, to sell a product, but it won't sell to someone your brand.
So the first step is to create a collection of novel perspectives. Put together some outfits and even add in some extra accessories.
Then, style the products as you like.
Tip: Try to capture the essence of your outfit the way you style it. For example, is it the main costume? If arrange everything neatly with a 45 degree angle. If it's the casual outfit, let's create some more interesting corners and make it a bit fresher.
Amaia Kids is a great example of how you can use clothes to show your clothes' personality. We love the addition of these images!
2. Editing and context
Depending on your product and your brand, you may want a simple black, white, or gray background. However, adding an interesting background to an image will look even better.
To do this, you'll need photo editing software like Adobe Photoshop to crop, align, and add layers.
Chilly Bottles are a great example of their use of different backgrounds in advertising photography. They use a mixture of straight products, taken in the studio with edited backgrounds and interesting lifestyle images displayed on their products in a variety of environments.
Top reputable service you do not know: product photography
3. Frame and layout
Anyone who has ever taken a photo knows about the one-third rule of photography.
Imagine your image is divided into a grid of 3 equal parts in the frame. For a straight product you keep the frame. For products in context, your subject should be on the third or left side of the frame.
4. Props
Props are a great way to get a little creative and accentuate your use of bringing out the product you're shooting. For social media advertising photography, the props add features to images.
5. Color
One of the most important things to think about when you're photographing social media is to consider colors.
In each image, select the appropriate color items and accessories. Do not choose burgundy with pink, for example.
Think about your brand color. If you work in a large company you will probably have a branding book, keep that in mind when choosing your color scheme and it will help keep your social media feel relevant. match your brand.
Finally, when you take a photo of advertising on a social network like Instagram, there should be consistent coloration, not just in one photo, a cross-color arrangement of the product will make your collection one. attractive and branded look.