To me, digital etiquette is one of the most important of the Nine Elements of digital citizenship. Being kind and courteous is an important skill whether you are on- or offline. However, many people find it easier or even entertaining to be cruel online because they believe there won't be as many repercussions, but your actions online do matter. In fact, you can get in serious trouble for improper conduct online, whether it's bullying, harassment, or libel. Not to mention that no one wants or deserves to be treated that way. So, please, remember to be kind and have good conduct online.