New eDM Guidelines

[Posted on 14 Jan 2022]

Dear Sellers,

As part of our continuous effort to improve, FairPrice is looking towards aligning and standardising the communication assets. Therefore, there will be new changes made to the eDM guideline with the goal of improving customer experience on aspects such as inbox loading time and image quality. This new guidelines will take effect from 17 Jan 2022 (Mon).

Kindly find following the new guidelines:

1. Final eDM size: Designed for 1200px (Max file size, including all image assets to be capped at 8MB)

2. GIF Slices: Designed for 600px, to reduce overall file sizes (Max file size cap of 2-3mb per GIF)