Sept. 2020

This TED video from Simon Sinek was talking about behavior that was easier driven by intrinsic motivation. People don't buy what you do, buy why you do it.

This communication inside-out strategy, more like a mission statement in a company, creates a loyalty loop when triggered the demand.

A classic decision-making process was from a Mckinsey's consumer decision journey, which is a circular journey, including four phases, initial consideration; active evaluation, or the process of researching potential purchases; closure, when consumers buy brands; and post-purchase, when consumers experience them.

When combining the two theories, Simon Sinek's golden circle, and Mckinsey's consumer decision journey, they are telling the same on how to influence consumer behaviors, but from different dimensions.

In the real world, the implementation of those theories is depending on the context and the stage of the company. Although it can make the company grow in a sustainable way, it takes time to cultivate the culture of the business. The company still needs to survey at the beginning, the challenge is how to preserve the entrepreneurship when the company is growing since the mission statement is normally embedded in it.

Top 10 GDP countries (exclude U.S. India and Brazil), new COVID-19 cases reported by month 2020 (Last update: 27 September 2020, 20:00 GMT-4).

The second wave already started in some countries. The numbers of U.S., India, and Brazil are off the chart, and are still in the first wave.

I am hoping the vaccines come out soon.

Source: WHO

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I'd like to share some of my thoughts and works with friends; then I prepared this simple website: www.mdodsw.com, which documents some works in the past, especially some reflections in the energy sector. Some of the posts were not shared on LinkedIn since it's a bit of dark and controversial. I hope you enjoy it and let me know your thoughts.

www.mdodsw.com

To answer my question in my post on 10th Sept, we see there is only a 3.9% drop in the total U.S. electric power generation from Jan to June data, which is because the IMF predicted an 8% U.S. GDP drop is for the full year of 2020. Then the second half-year electricity demand will sink twice as the figures in the table below except for the residential sector.

What do you think the electricity demand in the second half year in the U.S. ?

Apple launched several new products enriched its smartwatch, and iPad product lines yesterday. Their product strategy is trying to block disruptive innovation products by launching budget product lines, such as iPhone SE, iWatch SE, iPad 8…

There is no difference among consumer electronics products, industrial products, or services, the leading companies make new products overkill the mainstream customer demand, which gives chances to the disruptive innovators. Apple is trying to respond to its competitors by launching budget products, which is affordable and in good quality.

I am very proud that I have been involved in developing several premium brands' budget products, such as Milac®, TC90-YJLV, and UL-TC product lines with so many talented people. The products are all with premium quality and affordable prices.

Question: What about the low-end market left?

I don't like the title: "why you shouldn't try to please your boss". It makes no sense to attract audiences with such a weird title, and Netflix is not a role model for everyone.

Netflix is embracing this nature-culture system based on its contextual environment with such a high growth potential market, and even its customers themselves don’t know what they want. The trials from Netflix help the company find the directions moving forward, and the cost of errors is marginal.

On the contrary, I don't think Apple will adopt the same culture. Everything from Apple should be perfect, this is the expectation of Apple's customers. Apple is trying to achieve that goal by presenting their best efforts on its products.

There is no silver bullet for every company, only the one fits your positioning and environment.

Based on the newly issued U.S. Electric Power Generation Jan to June data from U.S. Energy Information Administration (eia), Utility companies are pushing the growth of green energy shares and fading out the Coal power production.

To my surprise, that there is only a 3.9% drop on total electric power generation compared to the YTD data 2019, but the foreseeable U.S. GDP will shrink 8% -9% this year. If there is a tight connection between GDP and power generation, I am curious where that extra power goes to?

Source: https://www.eia.gov/electricity/monthly/

If there is free energy, then no one will develop green energy with massive investment. It's a fake video, and has been busted, check the following video, https://youtu.be/WzbvOaMov2M

There is no doubt that the transportation industry suffers a huge contraction during the pandemic, but the new orders of durable goods for other industries have less stress comparing to the transportation and primary metals sectors.

Considering the primary metal and transportation equipment are energy-intensive industries, the overall energy demand of manufacturing durable goods might be lower than the average -12.15% compared to 2019.

Source:

Durable Goods and What They Say About the Economy | WSJ

https://www.census.gov/manufacturing/m3/adv/pdf/durgd.pdf