Why use videos for L&D?
According to the 2019 Training Industry Report, of the learning technologies that organizations frequently used, video comprised 74% [5].
Learning is an ongoing process that can be elevated with the use of adaptable, on-the-go, and compelling educational materials. Video is unique in its ability to deliver content quickly and accessibly. Additionally, it can continually adapt to the ever-expanding knowledge base.
Benefits of using videos in L&D
Several advantages have been recognized in using videos to deliver learning content and training including increasing learner motivation and providing learners with flexibility in choice and pacing [4]. Practical demonstrations displayed in videos have also supported learning [2].
Applying Mayer & Clark’s (2016) multimedia design principles to videos has strengthened the process of acquiring and retaining workplace knowledge and skills [3]. Instructional content may be delivered more successfully, and organizational learning can be more efficient.
History of instruction and videos
Take a glance at the timeline to explore videos of the past and now. Or download the full graphic here.
Looking into the future
Instructional videos will evolve to become increasingly interactive, visceral, and immersive. Just like when visual artists were able to combine sound and video, the future of learning is starting to integrate technologies such as virtual reality and haptic effects. Tools that learning and development professionals use will also evolve to meet those expectations.
References
[1] An, Y. (2021). A history of instructional media, instructional design, and theories. International Journal of Technology in Education, 4(1), 1-21. https://doi.org/10.46328/ijte.35
[2] Carmichael, M., Reid, A-K., & Karpicke, J.D. (2018). Assessing the impact of educational video on student engagement, critical thinking and learning: the current state of play [White paper]. Sage Publishing. https://us.sagepub.com/sites/default/files/hevideolearning.pdf
[3] Clark, R.C., & Mayer, R.E. (2016). E-Learning and the science of instruction: Proven guidelines for consumers and designers of multimedia learning [electronic book]. John Wiley & Sons, Incorporated.
[4] Noetel, M. Griffith, S., Delaney, O., Sanders, T., Parker, P., Cruz, B.D.P, & Lonsdale, C. (2021). Video improves learning in higher education: a systematic review. Review of Educational Research, 91(2), 204-236. https://doi.org/10.3102%2F0034654321990713
[5] Training Magazine. (2019). 2019 Training Industry Report. https://trainingmag.com/2019-training-industry-report/.