Strategic Planning and Marketing Environment  

Strengths: The strength that Cub Foods has is that they have a very strong reputation because they have been in the food chain industry for 55 years now. Due to the successful business, they have lots of customers all around and Cub Foods is very famous for being a grocery store that have produces, home, meat, deli, and pharmacy, having mainly everything in one store. 

Weakness: Cub Foods weakness is their online marketing like their app. A lot of consumers are mainly dissatisfied with Cub Foods online app due to its lags, the coupons, the apps wouldn't work, along with inconsistent with their own branding. 

Opportunities: Cub Foods is known for its opportunity with cultural trends. Their diversity of celebrating cultural events, and they are mainly known for allowing educational opportunity to promote their campaign, selling, and supporting their organization in the store. Following trend, promoting eco-friendly living. 

Threats: The most threat with Cub Foods is the economy changes including with inflation, the cost of reduction. When inflation occur, they might have lost some consumers. Along with the climate change in the world as well. This cause Cub Foods to fail in upcoming plans and less in-person events.