Promotion

Pull Promotions 

Here are three ways I found that Nike can use pull promotions.

• Celebrities and Athletics Partnerships 

• Social Media Content 

• Limited Edition Launches 

These are the three ways that Nike could use to pull consumers. Nike should continue to be in partnerships with celebrities and athletics to help pull consumers to purchase Nike products. Nike could use social media to help attracts consumers to want to come into Nike or purchase Nike products. In social media Nike could do a lot such as promoting items, coming up with funny content, and challenges to entertain consumers. Lastly, I see a lot of company that uses this pull promotions which is limited edition launches because of these promotions it would draw consumers to come and purchase these limited edition launches which can draw attention to Nike. These will help pull consumers to Nike. 

Push Promotions 

Here are two ways I found that Nike can use push promotions.

• Retailer Discounts 

• In-Store Displays 

Nike could use these two ways to help push their company products further. Nike can use retailer discounts by providing consumers with exclusive pricing, discounts, or bonuses. These sales encourage shops to carry more Nike merchandise and increase Nike's store presence. Another way is in-store displays, this is a marketing technique that Nike can use to attract consumers. This is a very good push promotions because with a good display of new items or posters will help push consumers to walk into Nike. A good display will help promote their products to be eye catching. These will help push consumers to shop at Nike.