Toyota is an international marketer because Toyota has many different products that fits everyone style and it's not only one kind like global marketer. There is Toyota in a lot of places, so Toyota adapts to the place with using different types of advertising.
For example, in the United States, Toyota sells Corolla and advertised that it is safe, save fuel, and affordable.
Coca-Cola is a global marketer because Coca-Cola keeps everything the same. Everywhere that has Coco-Cola will see that everything about Coco-Cola is the same. They do add some little different flavors but it's still the same.
For example, Coco-Cola keeps their color, logo, and brand name around the world.