Market Research and Market Segmentation 

Undifferentiated

Walmart provides basic products that everyone can use, their prices are affordable so everyone can purchase products. 

Concentrated

Rolex mainly focus on a group of people who would like luxury watches due to this Rolex watches are not particularly for everyone because its mainly for wealthy people. 

Differentiated

Toyota designs different models to fit a lot of people specific ideal cars. Like Camry is affordable and RAV4 is for families. Toyota target a lot of different people.