Top 11 Magento eCommerce Development Trends to Watch in 2020

The worldwide acceptance of Magento eCommerce development in today’s business is invincible. Currently, Magento powers more than 250,000 websites which accounts for around 12% of all eCommerce stores. Magento is an open-source platform and undergoes continuous developments to add new features and fixes for any existing or potential issue. Magento is one of the most preferred and trusted choices for many eCommerce business leaders and web developers because it offers a plethora of benefits over other platforms. Businesses looking out for modernization in the eCommerce segment can opt for the Magento platform as it offers modern, responsive, and multi-faceted themes with user-friendly and accessible functions.

As the eCommerce business remains to dominate the marketplace in 2020, today every Magento 2 development company is taking risky decisions to adapt this outline. The reason is that Magento eCommerce websites develop to be properly well-matched to the ongoing trends in the present days. While technological developments have touched nearly every field of work, it has also entered Magento eCommerce development, catering to the business requirements.

Let’s check out the best Magento development trends in 2020, and how it will boost your business grow significantly.

TOP MAGENTO ECOMMERCE DEVELOPMENT TRENDS 2020

1. Artificial Intelligence and Chatbots

AI technology is becoming popular and is being widely used across several platforms and services. AI and chatbots have significantly accelerated the growth of many eCommerce businesses. This technology not only helps you collect valuable information about your customers but also helps you save money and time with the help of automation. Today, every Magento 2 development company practices implementing chatbots in online stores. Chatbot development services are booming worldwide as they reduce the cost to host customer support team round the clock. AI enables businesses to collect information about their main target and helps in delivering personalized shopping experience to each customer.

Therefore, if your Magento website is not leveraging the power of AI and chatbots, you may hire Magento 2 developers who can help you build powerful Magento stores infused with AI and chatbots.

2. Personalized Shopping Experience

The new-gen customers expect personalization like sales, discounts, and coupons while shopping in eCommerce stores. Ecommerce is a highly competitive industry and therefore, you need to focus on offering unique personalized shopping experience to the shoppers. With Magento eCommerce development, you can create specific discounts and couple to attract a lot of customers. By using AI and machine learning techniques, you can track the performance of your ads and optimize them effectively to deliver a personalized experience to your target audience. You may hire Magento 2 developers can help you integrate machine learning and AI in the backend of your Magento 2 store to track, monitor, and then create customized promotions for all customers that are visiting your online store.

3. Increase Organic Searches in a Smarter Way

Do you want to increase your organic searches in the year 2020? Intelligent auto-search, multiple filter options, and smart breadcrumbs are the key components that you need to employ. You’ll need to make sure your website gets a higher rank in Google’s SERPs. By adding smart features to your website, you can help your customers find what they’re looking for. The implementation of intelligent search features dominates eCommerce websites in 2020. Websites that are user-friendly and easy to navigate through are likely to have more customer engagement and conversions. The best part is that Magento helps in the development of SEO-friendly sites. However, you need to review your site for eliminating any duplicate content, optimizing HTML sitemap, adding a Blog section, modifying Robots.txt File, optimizing product images, and so on. For this, you may approach a professional Magento 2 development company that can take care of everything you need to rank higher in the organic search results.

4. High-quality Pixel Images with Good Cache Content

No matter how attractive and beautiful your website is, you cannot generate better results without adding good content and high-quality product images to your website. Always remember to create customer-centric content to increase customer engagement and conversion rates. You may hire a professional photographer to click images of products from different angles, to help your customers understand precisely what color and how the product looks like. You can also upload HD-quality videos of your products to increase your online sales.

5. Responsive Micro-communications

Micro-communications play a major role in delivering an excellent customer experience. Interactions with humans help customers feel more connected and valued. By greeting your customers on special occasions or when they pay regular visits makes a significant difference in sales. Adopting the micro-communication technique can help you delight your customer and engage them as much as possible. When you acknowledge and welcome your customers on every visit, you’re likely to increase their engagement and product sales.

6. Parallax Scrolling

Implementing parallax scrolling on your website can make your website more attractive and user-friendly. This new concept will take over the major part of Magento eCommerce development services. When it comes to customer experience, scrolling plays an essential factor in user attraction. Parallax scrolling is one of the website design trends where the background content, which is an image, is moved at a different speed than the foreground content while scrolling. It creates a 3D-effect as users scroll up and down the website. In 2020, eCommerce-based websites are looking forward to implementing this trend to create a fabulous scrolling experience.

7. Social Selling

Social selling is another Magento eCommerce development trend that is rapidly gaining popularity in 2020. Many prominent eCommerce companies are leveraging social media platforms to sell their products quickly. You can even run advertising campaigns on major social media platforms like Facebook, Instagram, YouTube, and more to generate more revenues.

8. Push Notifications

Push notifications can make a huge difference in sales. A professional Magento 2 development company can help you implement this trend into your Magento 2 store. You can control when and how often these notifications will show up while a customer is visiting and browsing your website.

Pop-ups and push notifications are helping businesses to reach their customers at a more significant level. By adopting this trend, you can send personalized messages to a specific group of customers and potential customers. Push notifications are being widely used these days as they can track the users’ activities, and send alerts to create an urge to buy products.

9. Voice Command Technologies

With the introduction of new voice input technologies like Siri, Alexa, Google Assistant, voice searches are one of the latest trends that are expected to thrive in the future. So, make sure your website is optimized for the voice search as well.

10. The ‘Go Live’ Trend

Every Magento 2 development company is finding this trend essential ever since Facebook and Instagram offered the “Going Live” feature. Adding live videos to your eCommerce website helps attract customers, engage, and gain popularity. You can even redirect your users directly from the social media platforms to your websites and skyrocket your sales.

11. User-friendly Safety

Magento provides a role-based safety through several user verification points, as safety is the major concern for eCommerce businesses. With the online payment facility, patrons and occupational owners will care about the security and safekeeping of expense identifications. They will look for safety in regards to safety limitations, which Magento eCommerce development fully gratifies.

CONCLUSION

So, now when you know about the latest Magento development trends in 2020, are you ready to adopt them to boost your online sales? If yes, then you should hire Magento 2 developers to get a personalized report about the new features and trends that can be incorporated in your Magento 2 store to deliver outstanding shopping experience.