Most Common Mistakes Committed During Magento Web Development

Magento is a reputed CMS for building e-commerce websites & portals. It powers more than 13% of the online selling industry. Magento Development provides a flexible framework for maximum efficiency. From a single dashboard, custom themes and store designs can be managed, thus, making online selling website engaging.

Selecting Magento CMS for web application development is only the half of the work done. The platform usage is irrelevant if its features are not properly implemented. As the website admin or developer, make sure to avoid common mistakes during the Magento web development process. If correct design process is not followed, you come across the risk of impacting conversion rates and failing to offer personalized shopping experience to target audience.

Below are a few common mistakes that are unknowingly committed:

1. Avoid outdated HTML

Today, web developers have several flexible tools, but for some reason many use old markup techniques. There are some legacy elements that are incompatible with the latest HTML standards. This results into poor performance and inconsistency across web browsers. Some of the latest and most modern web browsers do not support them.

2. Skipping SEO

Many people think SEO importance is over and it’s not a worthy investment to make. Several online sellers are hiring social media influencers to engage the public. But this strategy is not fruitful if it’s the only brand marketing you are focusing on. Rather than focus on the target audience and integrate keyword research for your website. Ask your development team to integrate SEO extension available on Magento marketplace to boost descriptions and blog posts to improve sales.

3. Lack of cross-browser compatibility

This is the most common mistakes in web development. In the cross-browser era, developers build websites keeping specific browsers in mind and ignoring others. If you follow this approach, the result of your work is limited to some users. Even if Google Chrome occupies 50% of the market, it is not worth to build website for Chrome only.

4. Poor Theme Selection

Magento offers wide range of themes for E-commerce store development. But during the website development, the following errors usually occur:

· Making decision on personal choice instead of customer requirement.

· Selecting heavy themes reduce website responsiveness once number of products increase.

You can hire Magento developers to ensure this mistake doesn’t happen for theme selection.

5. Lack of Website Responsiveness

Responsiveness is not optional feature, but it is mandatory for E-commerce web development. Despite the importance of correct display on all mobile devices and growing visitor traffic, some sites continue to display mismatch content on the smartphone screen. Over half of the Internet users do shopping through mobile devices. What’s the use of building e-commerce website with so much cost & efforts if it’s difficult to access them on a tiny screen? Wouldn’t it be better to focus on the development of a responsive website version?

6. Not Selecting Reputed Hosting Company

This is a common mistake several brands make over the years. Hosting is something that can’t be skipped. Selecting the right hosting company with reliable services can make or break store performance, which is important for conversion rates. A sluggish website performance means bad sales and low conversion rates. On the other hand, with optimized performance higher sales and better conversion rates can be achieved. Your website may be beautiful and properly coded but if it’s hosted by a service provider having horrible contract terms with no timely Magento support service, you’ll be out of luck. So do research. Find a hosting provider with real-time support services, offers fast speeds, and other features specific to Magento 2. No doubt they will charge you more money but the services offered will make your website better.

Wrapping Up:

Make sure these mistakes are not omitted during the Magento website development to enjoy desired E-commerce sales. Most of the successful websites make sure such problems never occur. In addition to that Payment Gateway is integrated for secure & streamlined online payment services.