5 Great Tactics for Magento E-commerce Store Customer Engagement

If your E-commerce store isn’t getting desired sales targets, a number of reasons could be responsible for these shortcomings. Brands aren’t enjoying the success as much as they should because they’re not engaging customers. This is a major problem in E-commerce industry. Several CMS are present for e-commerce development but seeing the features & popularity Magento is the most recommended.

Why Customer Engagement is Crucial?

It should is not surprising to know that people love individual attention. Alternatively, no one wants to feel like they’re just a number. People like spending on Magento Store which gives them proper service with complete attention. 80% of consumers are willing to spend more if it involves a better customer experience. So if you want better retention and higher conversions, it becomes crucial to invest in engaging your customers. The question of utmost importance, how do you increase customer engagement in e-commerce?

Fortunately, there are easy ways to begin better engaging your market.

1. Enable Customer Feedback

One easy means to improve customer engagement is to let your customers share feedback. Provide them proper comments section or let them leave ratings. Allowing your customers speak is only half the battle. Make sure you are listening and taking necessary actions on the feedback. Otherwise, this strategy will only prove that you pretend to listen but don’t really care.

2. Give Rewards

One really effective strategy to work on the customer feedback is to reward customers. Of course, people love free stuff, so that’s a great incentive. You can do this during the Magento eCommerce development by integrating push-up notifications, live chat, and emails to gain customer reviews. Furthermore, share coupons, rewards, or other types of special offers for the feedback.

3. Engaging CTAs

The key to engage users for longer time duration and improve conversion rate is the usage of alluring CTAs. The best approach to implement a call to action is by making a comment, sharing a review, or driving them to make a conversion. An engaging Call to Action (CTA) makes the best tool for this purpose.

4. Mobile-Responsive Store

Having a responsive E-commerce website is another means to boost sales. The growing popularity of mobiles and tablets makes responsive websites highly crucial in a competitive world. Users mostly prefer accessing the website on mobile platforms in comparison to desktops. Moreover, such websites get high rankings on Google search as per the latest search algorithm.

5. Paid Advertising & SEO

Most of the businesses invest in building engaging websites and then wait for the customers to just arrive. This isn’t the reality. You have to build a strategy to engage customers and a paid advertising strategy must be implemented. Be ready to invest money and time to draw your potential audience. Different channels are present comprising social media, display advertising, email and search marketing. Running a successful E-commerce business needs an engaging SEO strategy. Most customers use generic terms apart from the branded terms to search a product. In case SEO technique is missing, you can hire Magento developer to make sure your website appear in the search engine, and hence no potential customers is missed.

Wrapping Up

So these are the most prominent techniques that can be implemented by the store owners to enjoy better customer engagement. In case of any trouble Magento Support can be consulted round the clock. The large community is supportive and share information on regular basis regarding latest security patches & other updates.