Magento 2: The Perfect Platform for Mobile Commerce Industry

Mobile commerce is a popular term in the world of marketing where all commercial activities are performed for mobile devices. For instance, making payments, Internet browsing, mobile app interfaces and many more are part of m-commerce. Moreover, mobiles are used to perform all day-to-day activities whether shopping, Internet surfing, and entertainment. A vast audience can be reached through mobile marketing.

Therefore, E-commerce brands need mobile platform along with desktop for better engagement. For this very reason, Magento a renowned CMS has changed its structure to support mobile platforms. Thus, E-commerce brands consult Magento 2 development services in favor of mobile friendliness websites. Google has made it compulsory for all websites to be mobile friendly.

M-Commerce offers a great number of advantages and when Magento 2 is used as CMS it can create a great platform for selling products and services online. It offers a wide range of templates, themes, extensions to choose from. They’re all responsive with amazing interface for a great user experience. Now, let’s talk about the main reasons why you should consider Magento 2 for your Mobile commerce venture.

1. Friendly Backend

Magento 1 backend was developer friendly and cause serious troubles for the average user. But with the introduction of Magento 2, non-technical user can also perform small to big changes from the backend. Mobile friendliness of this latest version has also made user life easier with the inclusion of marketing features. Users can manage backend from anywhere and at any time.

2. APIs of Magento 2

Magento platform is known for its modular approach and engaging interface. Web designers face trouble when a number of internal as well as external modules need to be integrated. Luckily, various APIs are available for features, functionality, and services in Magento 2. For instance, WebAPI enables Magento 2 to run micro services within the mobile app with amazing mobile experiences for mobile users. Therefore, Magento 2 development services integrate such APIs, with proper authentication methods to sync user experiences for online shoppers.

3. Caching in Magento 2

Mobile connectivity can be unpredictable in terms of optimized performance. Therefore, caching is important factor that improves performance of the website in most of the cases. Thus, caching features in Magento 2 is a great encouragement for developers to offer amazing performance to the clients. It was earlier available in Magento Enterprise Edition but now available for all Magento 2 users. Moreover, with the availability of Varnish Cache Magento 2 developers can enhance the overall E-commerce website performance despite connectivity hurdles.

4. Friendly Admin Panel

Magento 1 lacks friendly interface for admin panel and without deep knowledge making serious changes was tough for users. Magento 2 optimized the admin panel and functionality for mobile devices to manage your online store. Now, with a simple user interface in Magento 2 backend users can make changes while on the go!

5. Awesome Marketing Features

Magento 2 includes amazing features to ease online marketing such as:

• Features to dynamically displaying content

• Promotions and pricing for customers based on genders, locations

• Customer segmentation and personalization

• Easy to set up promotions to enhance conversion rate

• Visual merchandising feature

• Optimized product category pages

• Drag-and-drop interface to place the products manually

• Simple customizing of emails and newsletters

• Advanced search features integration can improve in-store search

These are some of the amazing features that make Magento 2 perfect CMS for Mobile commerce.

Conclusion:

After realizing what amazing E-commerce features the Magento 2 versions offers, you might be planning to migrate to this amazing CMS. It is always helpful to take guidance from impeccable team of Magento 2 development services in your contact so that if you ever run into any problems, they can assist you 24/7.