Rice can come in a variety of packaging including boxes and bags. More modern designs have been pop open cans much like those that typically contain soda. A cardboard box packaging design may include a clear window which allows consumers to view the product. Some bags may be resealable.

Because rice is sold as a dry product, and has a relatively long shelf life, there are not many considerations that need to be made as far as providing a package design that will help to preserve the product making most types of non-insulated packaging acceptable.

When we think of the label on our rice packaging design, there are various options. Because rice is associated with China, packaging often features Chinese lettering and images that will help consumers identify the product as authentic. Boxes may also be shaped using geometric design that recall Asian architecture.

Other rice packaging designs may appeal to consumers on different levels. Uncle Ben, for instance, represents their brand with an African American gentleman that is said to be reputable rice grower Gordon L. Harwell who was known for his quality of rice. The name Uncle Ben was used to expand the product’s marketing efforts to the general public. The overall message Uncle Ben’s conveys is one of a trustworthy brand while brand’s like Buitoni try to appeal as a gourmet rice and Fantastic as a naturally organic brand.

Rice products we see on grocery store shelves typically stick to common themes including colors in warm earthy tones like red and orange with splashes of blue and gold. Many designs incorporate the use of square panels and borders on their packaging. Although this may be effective in enforcing the family friendly vibe of the product, newer companies may take advantage of this by offering innovative colors and designs that make them stand out.

Rice companies use various means to make their product stand out with their packaging. Many choose preparation time as a selling point, advertising on the front panel that their product will be ready in just minutes. Others delegate this information to their side panels but may instead push their product as one that is healthy or appropriate for family meals.

If you are looking for a packaging design agency that can help you to create a food package design, or any other kind of package design for any product, Lien Design can help. Located in San Diego, California, this branding design and graphics company is on top of the latest trends and knows what it takes to make your product sell. Call Lien Design for all of your branding and marketing needs.