The world is becoming more digitally oriented, but that doesn’t mean a catalog isn’t an effective way to market your products. Consumers will often skim through catalogs and many will even keep them on their coffee tables to browse through to help them make important purchasing decisions.

Of course, for a catalog to serve its intended purpose, it must be attractive and easy to browse through. That’s why the design package you use is so important.

Here are some tips for creating a catalog design that will keep consumers interested in the products you are selling.

Create a Design and Color Scheme That Fits Your Company:

For instance, if you are selling high end products, you will want a catalog with an elegant design that features colors like black and metallics. If you’re selling kid’s products, colors should be bright, and images should be whimsical and fun.

Keep Typefaces Consistent:

Using too many fonts will make your unique catalog design look busy and it will be a turnoff for people to read. As a rule, use one or two families of fonts and apply bold or italics as needed.

Include Plenty of Photos:

A great picture will make your catalog look attractive and it will make readers want to know more about the products. Use high resolution photos with consistent lighting and background treatments to make your photos stand out.

Put Emphasis on New Product Lines and Sales:

If you have a new product or are running a sale, folks will want to know about it. Make sure to emphasize these products in your catalog by using fonts, designs and colors that will stand out.

Be Consistent with Your Company Image: Every company has certain colors, designer graphics and images that make it easy for consumers to identify the brand. Be sure to include these colors and images in your catalog and keep them consistent throughout.

Use Compelling Product Descriptions:

Product descriptions should be brief, but they should also give consumers all the relevant information they will need. Be sure to include price, materials, quantities and short tips on how readers can use the product effectively.

A catalog can be a very useful tool in helping you sell your products and services. You will need a skilled graphic designer to help you create material that will attract customers. If you are looking for a branding and design team in the San Diego area, Lien Design is highly recommended.

Lien Design is a designing agency that is skilled in catalog design as well as many other aspects of the branding process. They are familiar with all the latest trends and will always come up with a product that is sure to make your company stand out. Let them help you create a unique catalog and then find out the other ways they can help your business grow.

Written by Lien Design ©2019