Creating a Brand Counter Story

In the competitive world of branding, it is important to make a connection with your customers. The best way to do this is with a brand story, which will appeal to customers on an emotional and personal level. However, this becomes difficult to do when competing brands have similar stories. How does a brand create a story that is unique? This article will explore the ways you can create a distinct story to make your company get noticed. For help creating your brand story, consult experts like California graphic design and branding specialists, Lien Design.

If you are trying to outsell your competitor, you can look at things like your custom design packaging, or your web design branding, but nothing will appeal to your customers like your brand story. When comparing brands one of the things consumers may look at is the brand story and how it relates to their personal lives. When leading competitors have chosen an obvious choice for their brand story, the only option is to create a counter story, and quite possibly a better story, for customers to identify with. Creating a story is not about reiterating facts, which may only prove to strengthen the identity of your competitor, it is about taking a unique path.

Timing is key when you create your counter story. It is important that you create a story that no one else has created before, and present it before anyone else has a chance to do so.

Here are some ideas for creating a counter story that can beat our your competitor:

· Think about what other people aren’t thinking about. These things can include what the status quo is for your market and how these norms were established.

· Think about what needs to change. Explain how and why things must change and how you can make it happen.

· Think about what is essential to your product in developing a counter story. Consider your origin and history, the mission of your product and who stands behind it, what your goals are and how you may have failed in the past. Try to present these in an alternative light.

· Incorporate personal experiences into your counter story.

· Work on spreading the story through social media, hashtags, etc.

· Another great way to promote your story and brand is through incentives like free trials, samples and promotions.

· Work off the response you are getting to take your story in different directions (without alienating customers) to show you are ready for change.

A counter story can be a great way to promote your product and beat out your competitors. However, you need to clear your mind of what your competitors are doing and really focus on your consumer packaging goods in order to be successful. You also need to concentrate on how you can best connect with your customers. If you are in need of help, San Diego’s Lien Design can set you on the right path to creating a unique counter story that will help your brand be a success.