Getting Your Logo to Work for You

If you are an entrepreneur, you know how important a logo is. When people see your logo, it should immediately bring your brand and all it stands for, to mind.

Getting a great design custom logo that really represents your brand can be challenging, but once you come up with one you are happy with, you want to do all you can to get it out there. Here are some things you can do to make sure your logo is as visible as possible.

Add Your Logo to Your Website: This may seem like an obvious step, but it is one many overlook. Once you get a great logo, make sure it’s featured on your website, on every header and footer and wherever else you think it’s appropriate.

Social Media: Social media is almost as important, and in some cases, even more important than a web site for some brands. Be sure to include your logo on all your social media site profiles and wherever else it might be appropriate on the platforms you use.

Business Cards: Business cards are another great way to build brand awareness and make sure clients have your contact information. Make up some professional looking business cards that prominently feature your logo and pass them out in order to promote your business.

Add Your Logo to Your Email Signature: An email signature is another great place for your brand packaging design. This will ensure that everyone who gets an email from your company will see your logo, further helping to promote brand awareness.

You may have to work a bit with your email program to figure out how to include your logo in your signature, but each program has options available and it shouldn’t be too difficult to get this feature to work for you.

Letterheads, Invoices, Receipts and Envelopes: Make sure your customers know who they did business with. If you are a small brand, you would be surprised at how easy it is for customers to forget this information. Include your logo on every piece of paper or digital output associated with your sales and transactions.

Clothing and Promo Products: Promo products are a great way to build brand awareness. Put your logo on useful items like a bottle openers, keychains or great looking t-shirts. Every time a customer wears or uses the item, it will raise brand awareness.

A logo is something that will become synonymous with your brand over time. A great agency like San Diego’s Lien Design can help you create a logo and then come up with creative ways for you to incorporate it into everything your business does. This will help you to continue to raise brand awareness allowing your company to grow throughout the years.

Google Sites

Report abuse