When you are developing your company, it is important to think about the visual aspect of things like your logo and web design package. Color is essential to the look of your brand and marketing campaign. That is why it is important to use colors effectively by determining how different hues will affect consumers. This article will give you some insight as to how color affects brand development. If you are looking to develop your brand and are wondering how to effectively use color to do so, consult experts like San Diego’s graphic design and branding company, Lien Design.

According to research, people make up their minds about how they perceive a great product design or another person within 90 seconds of their initial interaction. About 62-90% of this assessment is dependent on colors. Colors hit on a visceral level where the visual connects with people emotionally.

So what colors work best and how will each one affect consumers? Here is a list of some popular color choices and what you can expect if you integrate them into your ad campaign:

· Blue: Trust, dependability and strength. This color is often used by big, stalwart brands that want dependability to be their primary trait.

· Yellow: Optimism, clarity and warmth. This gives off a feeling of energy and vitality.

· Orange: Friendly, cheerful, confident. Orange can make consumers smile and it is also a very noticeable color, making products stand out in a crowd.

· Green: Peace, growth and nature. This plays on our relationship with nature and can also convey rejuvenation as well as an air of calmness.

· Red: Bold, excitement, youth. This is a powerful color which has a substantive feel and a ton of energy.

The great thing about colors, is that they are not always straightforward. Different tones can be created by mixing colors, and this can work to your advantage. For example, if you mix yellow and green, it can give off a message of energetic growth. Blue and green can signify a brand that’s established and trusting.

Once you decide on a color that is right for your brand, stick with it. This will be a great way for your customers to identify your brand and the emotions they associate with your products will become innate.

Color is a great way to give your brand an identity, get it noticed and convey what your company and products are all about. It can be a lot of fun to play with colors to figure out the message you want to send to consumers, but finding the right colors is an important part of successful marketing. If you are wondering which colors you should use to best promote your products, consult the experts at California’s Lien Design. They will make sure your company is being shown to its best advantage.