When we think of marketing, a great slogan can be a very powerful tool. Many brands have slogans, but there are some that seem to get stuck in our minds more so than others, and sometimes to the point that they weave themselves into the fabric of our lives. This article will take a look at the elements that make for a powerful slogan. If you are looking to create a marketing campaign with a slogan that really stands out, consult experts like those at San Diego’s premier graphic design and branding company, Lien Design.

If you are looking to create a great slogan for your brand, you might start by thinking of words that will roll off the tongue and get stuck in people’s minds. The use of rhymes and alliterations can help to this end. However, catchy phrases will do little to help sell your brand unless there is true meaning behind the words.

Many companies use pretty words that don’t really have any message behind them, and don’t really relate to their products or the customer experience. The mind tends to discard statements that don’t have any clear meaning behind them, making these slogans ineffectual. A memorable slogan will convey a clear idea in a compelling way.

Here are some other things to keep in mind when creating a slogan:

· Keep it short and simple, 9 to 10 words at the most.

· Be consistent. Think of the message your brand is looking to convey and make sure it comes through in your slogan.

· Focus on what makes you different. This will always be your biggest selling point and it should also be capitalized on in your slogan.

· Make it timeless. Be careful not to use words that are part of a trend and may seem dated in a few years.

· Make it a standalone statement. Make sure your slogan tells customers about your business or product in such a way that no further explanation is needed.

· Consider your target market. Think about whether you are promoting to a local or national market and make sure your slogan is appropriate for the one(s) you are targeting. If you are targeting an international market, make sure your slogan will translate well in different parts of the world.

· Get input. Try your slogan out on in different markets. Ask for feedback through social media polls. You can even use tagline generators to get your brain warmed up.

Creating a catchy slogan can really help boost your product and take it to a whole other level. Once you have come up with a terrific slogan, you can focus on things like a logo and web design package that will really send your brand over the top. California’s Lien Design can be there for you every step of the way. Find out what they can do to make your product shine.

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