Qualitative Analysis

The data collection process of talking to people may seem intuitive enough -- but the process of analyzing that qualitative data is often confusing for folks who are new to qualitative research. You are not alone in your confusion.

Here are the steps for moving from words to results.

Categorizing

Putting data into groups is known as qualitative coding.

Learn about Coding


Summarizing

You've put your data into groups, now how do you summarize it? Use a matrix (i.e., data table) to put it into a grid to see patterns.

Learn about Matrices

Showing

Your data is grouped! It's in a table! Now how to visualize qualitative data to show it to others?

Learn about Visualization