Autumn season marks a season of change in the world around us. We all know that this year's going to be a lot more different as we continue to find normalcy in our daily lives; in the way we travel, the way we shop, the way we eat, and even the way we clothe ourselves.
While many continue to focus on how the Pandemic has stripped away spontaneity in our society, some believe that this experience has also left a few positive impact in our lives. It has certainly shaped our priorities. To help us deal with all the stress, many of us have reconnected with the natural world - realizing that we've long been blinded from so much beauty around us due to the many distractions of our modern life. One notably interesting impact has to do with the fundamental psychological processes of person perception. A recent study entitled "Face perception loves a challenge; less information sparks more attraction" found that hiding half the face significantly increased its attractiveness to observers. Of course, as leading innovators, our creative response to this is to provide the market with attractive array of products that are hard to resist and showcase your individuality!
Our organization has proven to be great innovators, leading the mask production industry during today's global health crisis. This fall season, we have released our NEO masks which are made from high density 3-layer performance fabric, lightweight, breathable, and reusable materials that showcases each individual's distinct taste and personality. Yes, wearing a face mask is the current norm in an effort to slow the spread of the coronavirus, but it also has become a necessary accessory in every individual's wardrobe. The type of face mask a person chooses to wear can reveal some telling aspects of their personality!
"If you really want it, you can have it! If you don't sacrifice for what you want, what you want becomes...the sacrifice!"
- Jeffrey Mayer, CEO
As a leading manufacturer in the promotional industry, the customer buying journey is challenging us to be more agile and customer-adaptive. Trying to slowly introduce digital capabilities is no easy feat. It is almost like steering a huge metal ship to another direction -- it takes an entire crew member that are goal and result oriented to make it happen. Although we meet daily challenges in our growth, finding the right balance between automation and human performance will remain our leading priority. One of our greatest asset is having a team of dedicated, passionate and hardworking men and women. We know we have a bright future ahead as we continue to optimize our processes, be willing to invest our time and energy to new changes, and understanding that nothing is impossible if we work together and build a strong and agile team!