Product Overview

The Ministry of Commerce has set targets to promote local products through the Local+ (Local Plus) approach, which encompasses three product groups:

1.The BCG group focuses on preserving natural resources, the environment, health, and organic products.

2.The Identity product group aims to preserve the cultural value and wisdom of localities.

3.The Innovative product group aims to maintain competitiveness for community products.

These initiatives aim to educate producers in product development and facilitate market penetration both domestically and internationally, thereby increasing marketing channels for manufacturers and generating income for the country. Strategies employed in the development of Local+ products include:

1.Creating knowledge and understanding of marketing for farmers and entrepreneurs, as well as raising consumer awareness about the benefits of Local+.

2.Developing a modern, bilingual database for proactive marketing plans of Local+ products to facilitate potential exports for entrepreneurs.

3.Expanding the market for Local+ products domestically and internationally through activities such as trade shows, business negotiations, and academic seminars like the Thailand International Local Plus Expo 2023 (TILP Expo 2023). Online business matching (OBM) will also be utilized.

4.Creating a variety of Local+ products that meet market demands and help develop new products based on market needs.

5.Providing policy support by collaborating with other agencies in the Ministry of Commerce to devise measures that support Local+ at the policy level. This includes reducing duplicate assistance and enhancing operational efficiency.