Target Market

Our target market is students between the ages of 12-17 years old. Language learners in these age groups will be able to interact with each-other and the content the game offers. We want to create a game where the learning environment is friendly, educational, and stimulating at the same time. We want to create a game-base learning environment for players that will give them the opportunity to create learning non-curricular language experiences that are effective and engaging. (Emerson et.all., 2020). "A critical component of game-based learning is interest (Plass et al., 2020). Motivational frame- works, such as self-determination and intrinsic motivation theories, describe interest as being related to perceived control over learning activities (ie, agency) and incentives (eg, rewards)" (Emerson et.all., 2020, p.1507).