Prospecting and Lead Generation are Real Estate Agent's top priorities, in order to build a successful career. This relates to actively soliciting business from your friends, family, and center of influence; and people that you may not know, whether that would be FSBO's (For Sale By Owners), Recently Expired Listings or Cold Calling/Knocking. Your first communication, along with any soliciting of business with these individuals are extremely important and must adhere to the Advertisement Guidelines that the Department of State sets for all licensed individuals.
Advertising by Real Estate Licensees (Department of State Advertising Law Source)
It is important to note that ALL NON-KW derived advertising materials are required to be approved by us first. Email KWCDMarketing@gmail.com, please allow up to 48 business hours for a reply.
Remember that Social Media accounts are still considered advertisement sources for your business; specifically Business Pages on Facebook, LinkedIn & Instagram. You must adhere to the advertisement guidelines, which are shown below:
Remember to share you business pages with any member of Leadership or via KWCDMarketing@gmail.com